Course Outline

BUS514 Qualitative Research Methods

Course Coordinator:Aimee Riedel (ariedel@usc.edu.au) School:School of Business and Creative Industries

2022Semester 1

Online

Online You can do this course without coming onto campus.

Please go to the USC website for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?

Description

Qualitative business research is important in that it can incorporate context into the problem under study. It is a useful approach when little is known about the problem and more information is needed, and produces new knowledge about the phenomenon being explored in a business context. As with quantitative research, qualitative research relies on several methods of data collection and analysis. This course examines the various methods of qualitative research and provides some insights as to the most appropriate method for a given circumstance and context, and provides a practical opportunity to apply some of the methods explored.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Online
Online – Interactive learning guides 1hr Week 1 13 times
Tutorial/Workshop 1 – Interactive zoom workshop 2hrs Week 1 12 times
Information session 1hr Not applicable 2 times

Course Topics

  • Introduction to Qualitative Research
  • Conceptual Frameworks in Qualitative Research
  • Qualitative Research Design
  • Methods of Data Collection
  • Ethics and Quality in Qualitative Research
  • Data Analysis
  • Interpretation, Discussion and Writing Up

What level is this course?

500 Level (Advanced)

Engaging with new discipline knowledge and skills at an advanced level or deepening existing knowledge and skills within a discipline. Independent application of knowledge and skills in unfamiliar contexts.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Completing these tasks successfully will contribute to you becoming...
1 Develop understanding of the steps involved in qualitative research. Creative and critical thinker
2 Identify the best methodology for the selected qualitative research question Creative and critical thinker
3 Demonstrate qualitative research skills by completing a written report. Creative and critical thinker
Engaged
4 Develop ability to apply qualitative research techniques. Knowledgeable
Empowered
5 Apply appropriate ethical protocols to qualitative research Ethical

Am I eligible to enrol in this course?

Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.

Pre-requisites

Enrolled in any honours program or postgraduate coursework program

Co-requisites

Not applicable

Anti-requisites

Not applicable

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Students will be encouraged to actively engage in the workshop discussions and seek formative feedback from the lecturer on a weekly basis.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Written Piece Individual 40%
2,000 words
Week 7 Online Assignment Submission with plagiarism check
All 2 Written Piece Individual 60%
3,000 words
Week 13 Online Assignment Submission with plagiarism check
All - Assessment Task 1:Qualitative Research Proposal and Interview Protocol Development
Goal:
To develop a research proposal and data collection protocol, providing appropriate rationale and critique.
Product: Written Piece
Format:
Students will develop a research proposal which includes justifying the proposed research, developing research questions, discussing a relevant theory/model/framework, justifying the research methodology and design, and developing an interview protocol.
Criteria:
No. Learning Outcome assessed
1
Justification of research
1 2 3 4
2
Development of research aims
1 2 3 4
3
Application and justification of theory/model/framework
1 3 4
4
Critique and justification of proposed research methodology and design
2 4 5
5
Development of interview protocol
4 5
6
Communication
3
7
Academic integrity/referencing
3
All - Assessment Task 2:Qualitative Data Analysis and Interpretation
Goal:
To analyse qualitative data, interpret the results and write up the findings
Product: Written Piece
Format:
Students will analyse qualitative data, explain and justify the data analysis process and interpret the results. They will write up the analysis approach and present the findings.
Criteria:
No. Learning Outcome assessed
1
Summary of research problem and aims
1
2
Justification of data analysis approach
2
3
Critical and thorough data analysis
3 4
4
Discussion of research findings
1 4
5
Discussion of research implications
1 4
6
Communication
3
7
Academic integrity/referencing
3

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.

Required? Author Year Title Edition Publisher
Required Sharon M. Ravitch,Nicole Mittenfelner Carl 2020 Qualitative Research n/a SAGE Publications, Incorporated

Specific requirements

Not applicable

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Eligibility for Supplementary Assessment

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.

SafeUSC

USC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUSC team by phone 07 5456 3864 or email safe@usc.edu.au.

The SafeUSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email studentwellbeing@usc.edu.au.

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or studentcentral@usc.edu.au.

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email studentwellbeing@usc.edu.au or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email AccessAbility@usc.edu.au or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Administration of Central Examinations
  • Deferred Examinations
  • Student Academic Misconduct
  • Students with a Disability

Visit the USC website: https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching

Student Charter

USC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.

General Enquiries

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