Qualitative business research is important in that it can incorporate context into the problem under study. It is a useful approach when little is known about the problem and more information is needed, and produces new knowledge about the phenomenon being explored in a business context. As with quantitative research, qualitative research relies on several methods of data collection and analysis. This course examines the various methods of qualitative research and provides some insights as to the most appropriate method for a given circumstance and context, and provides a practical opportunity to apply some of the methods explored.
|Online – Interactive learning guides||1hr||Week 1||13 times|
|Tutorial/Workshop 1 – Interactive zoom workshop||2hrs||Week 1||12 times|
|Information session||1hr||Not applicable||2 times|
500 Level (Advanced)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Develop understanding of the steps involved in qualitative research.||Creative and critical thinker|
|2||Identify the best methodology for the selected qualitative research question||Creative and critical thinker|
|3||Demonstrate qualitative research skills by completing a written report.||
Creative and critical thinker
|4||Develop ability to apply qualitative research techniques.||
|5||Apply appropriate ethical protocols to qualitative research||Ethical|
Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Enrolled in any honours program or postgraduate coursework program
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
Students will be encouraged to actively engage in the workshop discussions and seek formative feedback from the lecturer on a weekly basis.
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
|Week 7||Online Assignment Submission with plagiarism check|
|Week 13||Online Assignment Submission with plagiarism check|
|All - Assessment Task 1:Qualitative Research Proposal and Interview Protocol Development|
To develop a research proposal and data collection protocol, providing appropriate rationale and critique.
Students will develop a research proposal which includes justifying the proposed research, developing research questions, discussing a relevant theory/model/framework, justifying the research methodology and design, and developing an interview protocol.
|All - Assessment Task 2:Qualitative Data Analysis and Interpretation|
To analyse qualitative data, interpret the results and write up the findings
Students will analyse qualitative data, explain and justify the data analysis process and interpret the results. They will write up the analysis approach and present the findings.
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.
|Required||Sharon M. Ravitch,Nicole Mittenfelner Carl||2020||Qualitative Research||n/a||SAGE Publications, Incorporated|
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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