Course Outline

CMN103 Introduction to the Creative Industries

Course Coordinator:Karen Hands ( School:School of Business and Creative Industries

2022Semester 1

USC Sunshine Coast

USC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.


Online You can do this course without coming onto campus.

Please go to the USC website for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?


This course introduces you to the Creative Industries, one of the fastest growing, most dynamic and diverse employment sectors. You will be introduced to the range of careers, opportunities and innovative projects in the Creative Industries that will help you to plan your study pathway and to develop your professional interests. You will be introduced to the concepts of entrepreneurship, project development and promotion, which you will explore through an analytical case study, a proposal for a new product or business idea, and by developing your own digital professional profile or portfolio. This course will provide you with essential skills and knowledge to kick-start your exciting and sustainable career in the Creative Industries.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Asynchronous online delivery of learning material. 1hr Week 1 13 times
Tutorial/Workshop 1 – Synchronous and scheduled face to face workshops. 2hrs Week 1 10 times
Seminar – Synchronous, face to face seminars (Recorded). 1hr Week 1 3 times
Information session – Synchronous online Task Information Sessions (Recorded/ All cohort/ Shared with Online). 1hr Week 3 3 times
Learning materials – Asynchronous online delivery of learning material. 1hr Week 1 13 times
Tutorial/Workshop 1 – Synchronous online workshops (Recorded). 2hrs Week 1 10 times
Seminar – The recorded version of the Blended Mode seminars or Synchronous Online Seminars (Recorded) depending on the size of the online cohort. 1hr Week 1 3 times
Information session – Synchronous online Task Information Sessions (Recorded/ All cohort/ Shared with Blended). 1hr Week 3 3 times

Course Topics

Careers and opportunities in the Creative Industries

Introduction to Entrepreneurship and Innovation

Project development and mangement

Funding the Creative Industries

Marketing and promotion of projects and people in the Creative Industries



What level is this course?

100 Level (Introductory)

Engaging with discipline knowledge and skills at foundational level, broad application of knowledge and skills in familiar contexts and with support. Limited or no prerequisites. Normally, associated with the first full-time study year of an undergraduate program.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Completing these tasks successfully will contribute to you becoming...
1 Identify your individual skills, qualities and connections that will help you to become successful in the Creative Industries. Empowered
2 Plan a creative industries business proposal and deliver a persuasive pitch. Knowledgeable
Creative and critical thinker
3 Present information in a creative and informative manner. Creative and critical thinker
4 Know how to create a digital profile and/or creative works repository that can be used to showcase your talents and qualities relevant to the creative industries. Know what industries and organisations to which you can pitch your skills and qualities Knowledgeable
Creative and critical thinker
5 Understand career opportunities and skills required for a sustainable career in the Creative Industries. Knowledgeable

Am I eligible to enrol in this course?

Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.


Not applicable


Not applicable


Not applicable

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

In Week 3, time in the tutorial will be dedicated to a pre-submission question and answer session, and feedback from the tutor.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Report Individual 20%
800 words
Week 4 Online Assignment Submission with plagiarism check
All 2 Oral and Written Piece Group 40%
3 minutes per person + 1000 word group assignment in a written proposal format
Week 9 Online Assignment Submission with plagiarism check and in class
All 3 Artefact - Creative, and Written Piece Individual 40%
Digital profile or portfolio: 1,000 – 1,200 words + other materials
Annotated bibliography: 500 words
Week 13 Online Assignment Submission with plagiarism check
All - Assessment Task 1:Careers in the Creative Industries Case Study
The purpose of this task is to become familiar with career opportunities, pathways and trends in a Creative Industries discipline that interests you. You will become familiar with the skills and qualities needed to have a sustainable career in the discipline, as well as the opportunities and challenges of working in the Creative Industries.
Product: Report
Individually, you will explore a role or occupation in the Creative Industries and you will consider how this role or occupation plays an important part in your discipline. You will research the skills and qualities required in the occupation, and research and analyse career pathways, opportunities and challenges and present your findings as a written report. 
Further details of this task will be provided in Canvas and in tutorials. Students will have the opportunity to receive early feedback in Week 3 Tutorials.
No. Learning Outcome assessed
An understanding of the personal skills and qualities required to have a career in the Creative Industries
1 5
An understanding of the selected Creative Industries discipline
1 5
An understanding of the opportunities and challenges for careers in the selected Creative Industries discipline
The clarity and concision with which information is communicated
All - Assessment Task 2:New product or business presentation
The goal of this task is to develop your ability to plan and present a new product or business idea within the Creative Industries with specific reference to the professional roles involved, project planning, proposed funding models, target audiences, and approaches to marketing. Innovation will inform your product or idea. You will work in a team to deliver a creative presentation and a written document. You will develop skills in conceptualising products and ideas, project planning, reading the discipline's environment, and in delivering compelling presentations for a target audience.
Product: Oral and Written Piece
Working with your group, you will research, plan and present a persuasive proposal for a new creative product or creative business idea (enterprise or 'start-up'). Hypothetically, you will present your proposal to an identified venue or local council. Each person in your group will need to present for a total of 3 minutes (one block or multiple blocks of time) followed by a 5 minute question/discussion time.Your presentation may include PowerPoint, videos, audio, props, examples, or live performance. Your presentation should identify a target audience, proposed funding mix, outline a marketing plan, project plan and articulate the innovative creative idea carefully. Your presentation will be supported by a 1000 word group proposal summarising key points from your presentation and a reference list. Groups will be allocated in Week 3.  Tutorials will allow time for group work and tutor guidance. All students will need to meet and work on this assignment outside of tutorial times and engage in individual preparation for the task. Further details of this task will be provided on Canvas and during tutorials.
No. Learning Outcome assessed
Strength and validity of the new product or business idea, including proposed venue or local council
2 4 5
Identification of an appropriate target audience and marketing approaches to appeal to the target audience
2 3 5
Clarity and validity of the project plan including planning, professional roles and funding
1 2
An engaging and convincing presentation using appropriate technology and/or mode
Contribution to and collaboration with the group, as supported by the group evaluation sheet
1 2 5
Contribution to whole class discussion
All - Assessment Task 3:Digital professional profile or portfolio
This task will allow you to develop a digital professional profile or portfolio that will be used to promote your skills and qualities and to showcase the creative work that you make during the remainder of your Creative Industries program. By analysing examples of digital profiles and portfolios from the industry, you will develop an understanding of how to effectively communicate and promote your own creative skills and products according to your discipline, and to communicate to a general and specific audience. This project will provide you with a digital vehicle to connect with and showcase your work to industry professionals and potential employers and collaborators.
Product: Artefact - Creative, and Written Piece
Professional/Industry format (digital). 
Digital profile or portfolio. You will have a choice of creating either a LinkedIn, website or other online repository as appropriate to your discipline. Your digital professional profile or portfolio will present and promote your specific skills, qualities, achievements and creative work. Your digital professional profile or portfolio will be designed to accommodate additional information and work as you progress through your studies. You will target your profile to prospective employers or fellow creatives with whom you wish to collaborate. Your digital profile will be accompanied by an annotated bibliography which identifies other profiles or portfolios that you have referenced, and other supporting material. Further details of this task will be provided on Canvas.
No. Learning Outcome assessed
Understanding of the discipline and inclusion of appropriate content
1 4 5
Effective communication of skills and qualities as appropriate to the discipline
1 3 4 5
Appropriate navigability of the digital profile or portfolio
3 4
Appropriate grammar, wording, evidence of proofreading and editing
3 4
Strength of research undertaken regarding comparable digital profiles or portfolios in the discipline
1 4
Annotated bibliography appropriately formatted

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

There are no required/recommended resources for this course.

Specific requirements

Not applicable

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.


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Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or

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Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Administration of Central Examinations
  • Deferred Examinations
  • Student Academic Misconduct
  • Students with a Disability

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