Course Coordinator:Phoebe Macrossan (pmacrossan@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus, unless your program has specified a mandatory onsite requirement. |
Please go to unisc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
In this course, you will be introduced to key concepts in screen and media industries in order to build a foundation knowledge of their role in producing and circulating culture. You'll examine the technological, economic and creative contexts within which screen and media industries operate and the impacts of digitisation and globalisation on the production and distribution of media texts and on media workers’ creative practice and agency.
| Activity | Hours | Beginning Week | Frequency |
| Blended learning | |||
| Learning materials – Asynchronous online delivery of learning material | 1hr | Week 1 | 10 times |
| Tutorial/Workshop 1 – Synchronous and scheduled face to face workshops | 2hrs | Week 2 | 10 times |
| Online | |||
| Learning materials – Asynchronous online delivery of learning material | 1hr | Week 1 | 10 times |
| Tutorial/Workshop 1 – Synchronous online workshops (Recorded). | 2hrs | Week 1 | 10 times |
Module One: Framing Critical Inquiry
Understanding Screen and Media Industries
Key concepts and the Industrialisation of Culture Framework
Media Industry Mandates: Who Pays?
Module Two
Creative Practices, Media Work and Autonomy
First Nations Storytelling
Digital Distribution
Module Three
Ownership and Conglomeration Strategies
Globalisation of Media Industries
Forces of Change: Digitisation and Globalisation
100 Level (Introductory)
12 units
| Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Completing these tasks successfully will contribute to you becoming... | |
| 1 | Identify the key concepts and issues in screen and media industries and their importance to society |
Knowledgeable Empowered |
| 2 | Analyse and explain how media texts are funded, produced, distributed and monetised |
Creative and critical thinker Empowered |
| 3 | Analyse and discuss the impacts of digitisation and globalisation on screen and media industries and creative practice |
Knowledgeable Creative and critical thinker |
| 4 | Communicate issues in the contemporary screen and media industries through written, oral and digital mediums within an academic framework. |
Creative and critical thinker Engaged |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
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Standard Grading (GRD)
| High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
In week 4 a draft copy of your first assessment task will be peer reviewed in your workshop to provide formative feedback on academic progress and understanding of key concepts. If extra support is required at this stage, support mechanisms such as plans for subsequent submissions academic skills and information literacy assistance will be discussed.
| Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
| All | 1 | Written Piece | Individual | 20% | 750 words +/- 10% (word length includes in-text referencing and excludes your reference list and appendices) |
Week 5 | Online Assignment Submission with plagiarism check |
| All | 2 | Oral and Written Piece | Individual | 35% | 5 min oral presentation plus 500 words written submission +/- 10% (word length includes in-text referencing and excludes your reference list and appendices). Please also submit your presentation slides. |
Throughout teaching period (refer to Format) | In Class |
| All | 3a | Plan | Individual | 10% | 500 words +/-10% (word length includes in-text referencing and excludes your reference list) |
Week 10 | Online Assignment Submission with plagiarism check |
| All | 3b | Essay | Individual | 35% | A 1500 word essay |
Exam Period | Online Assignment Submission with plagiarism check |
| All - Assessment Task 1:Short written work | |||||||||||||
| Goal: | This task has been designed to allow you to investigate set readings in the course. It allows you to define key terms and concepts in screen and media industries while reflecting on their connections to your prior personal learning |
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| Product: | Written Piece | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | Written short task that focuses upon the examination of selected key concepts in media and screen industries. Harvard referencing style. Times New Roman, 12 point font, 1.5 double line spacing. Submit as .doc or .pdf file |
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| Criteria: |
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| Generic Skills: | Communication, Organisation, Information literacy |
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| All - Assessment Task 2:Presentation | |||||||||||||||||||
| Goal: | Respond to a chosen media text (such as a TV show, a movie or a news story) using a key concept and appropriate theoretical framework from the course readings. |
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| Product: | Oral and Written Piece | ||||||||||||||||||
| Authorship Statement: | |||||||||||||||||||
| Format: | In this presentation task you will apply a key concept and theoretical framework to your chosen text (such as a TV show, a movie or a news story). A separate written presentation outline and list of references will be submitted via Turnitin. Harvard referencing conventions. Submit as .doc or .pdf file Additional information provided in workshops and on Canvas. Presentations will be delivered in class in weeks 7, 8 and 9. |
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| Criteria: |
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| Generic Skills: | Communication, Organisation, Information literacy |
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| All - Assessment Task 3a:Draft Essay Outline | |||||||||||||
| Goal: | In order to support your preparations for Task 3 you are required to write a draft outline of your key arguments and the research sources you will use for your Essay. |
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| Product: | Plan | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | Written submission should be professionally presented and use appropriate Harvard referencing conventions. Times New Roman, 12 point font, 1.5 double line spacing. Submit as .doc or .pdf file Additional information will be provided in workshops and on Canvas. |
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| Criteria: |
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| Generic Skills: | Communication, Organisation, Information literacy |
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| All - Assessment Task 3b:Essay | ||||||||||||||||
| Goal: | To allow you to apply your understanding of the impacts of digitisation and globalisation to your chosen media industry, its creative practices and the texts that are produced for audiences. |
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| Product: | Essay | |||||||||||||||
| Authorship Statement: | ||||||||||||||||
| Format: | Academic essay on how the forces of change are affecting your chosen media industry. Your work must be grounded in relevant scholarly and industry research with a minimum of five (5) academic sources. Written submission should be professionally presented and use appropriate Harvard referencing conventions. Times New Roman, 12 point font, 1.5 double line spacing. Submit as .doc or .pdf file. See Canvas for more information about the requirements of this task. |
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| Generic Skills: | Communication, Problem solving, Organisation, Information literacy |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
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Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
(a) The final mark is in the percentage range 47% to 49.4%; and
(b) The course is graded using the Standard Grading scale
Late submissions may be penalised up to and including the following maximum percentage of the assessment task’s identified value, with weekdays and weekends included in the calculation of days late:
(a) One day: deduct 5%;
(b) Two days: deduct 10%;
(c) Three days: deduct 20%;
(d) Four days: deduct 40%;
(e) Five days: deduct 60%;
(f) Six days: deduct 80%;
(g) Seven days: A result of zero is awarded for the assessment task.
The following penalties will apply for a late submission for an online examination:
Less than 15 minutes: No penalty
From 15 minutes to 30 minutes: 20% penalty
More than 30 minutes: 100% penalty
For more information on Academic Learning & Teaching categories including:
For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching
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For course-specific questions, contact your teaching staff or Course Coordinator.
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