Course Outline

CMN201 Children's Screen Media

Course Coordinator:Anna Potter ( School:School of Business and Creative Industries

2021Semester 2

USC Sunshine Coast

USC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.


Online You can do this course without coming onto campus.

Please go to the USC website for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?


Australian children’s content makes an enormous contribution to the lives of young Australians. In this course, you will learn how to develop an original concept for an Australian Children’s audience that has global appeal. You will examine the needs of your target audience; their cognitive abilities, the principles of humour for the very young, choice of medium, and government regulation and policy. 

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Lecture – 1 hour online lecture content for 12 weeks (or equivalent). 1hr Week 1 12 times
Tutorial/Workshop 1 – In-class tutorial 2hrs Week 2 12 times
Lecture – 1 hour online content for 12 weeks (or equivalent). 1hr Week 1 12 times
Tutorial/Workshop 1 – Interactive zoom tutorial 2hrs Week 2 12 times

Course Topics

Introducing Key Concepts in Children’s Screen Media

Analytical Frameworks for Children’s Screen Media

The Construction of Childhood

Children as a media audience

Children’s Television in the age of streaming

Children’s Screen Media Industries

Production Cultures of Children’s Screen Media

Regulating Children’s Screen Media

The Datafication of Childhood

Privacy, Platforms and Children’s Rights in a Digital World


What level is this course?

200 Level (Developing)

Building on and expanding the scope of introductory knowledge and skills, developing breadth or depth and applying knowledge and skills in a new context. May require pre-requisites where discipline specific introductory knowledge or skills is necessary. Normally, undertaken in the second or third full-time year of an undergraduate programs.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Completing these tasks successfully will contribute to you becoming...
1 Identify the ways in which social and cultural contexts shape constructions of childhood, perceptions of the child audience and the screen media content that is produced for children. Creative and critical thinker
2 Analyse and explain key aspects of the relationship between children and screen media Creative and critical thinker
3 Explain and critically evaluate media practices involved in the production, distribution and monetisation of children's screen media content Empowered

Am I eligible to enrol in this course?

Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.


Not applicable


Not applicable


Not applicable

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

 Feedback will be provided in tutorials. 

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Artefact - Creative, and Oral Group 30%
Ten minutes
Throughout teaching period (refer to Format) In Class
All 2 Written Piece Individual 30%
1200 words (300 words x four explorations)
Week 9 Online Assignment Submission with plagiarism check
All 3 Written Piece Individual 40%
1500 words
Week 13 Online Assignment Submission with plagiarism check
All - Assessment Task 1:Group Presentation
Working in pairs, you will
investigate and share your
understanding of one key trend or
issue in children's media
production. Your trend or issue will
be examined in reference to one or
more of the key concepts that we
have looked at during the course.
This assessment is an oral
presentation and a creative
approach is encouraged. You could
create a short video, a webpage
showing relevant links, images,
discussion of the topic/trend, or
other social media, but you must
make the majority of your
presentation spoken. It is
recommended that you use
examples from media to support or
illustrate your presentation. You will
need to be prepared to discuss your
presentation with the group
Product: Artefact - Creative, and Oral
You will present your work during tutorials between Weeks 4 - 12, and submit your bibliography and your peer evaluation statement, for the task on Blackboard by Friday of Week 12. There is no need to submit the presentation component (video, website), as this will be presented live during the tutorial, but please indicate the type of presentation on your script (include URLs if available) for moderation purposes. At least four scholarly references should be used. Scholarly references do not include TV shows, ads, government papers, blogs, websites, but if you use these they should also be referenced in your bibliography.
No. Learning Outcome assessed
Depth of analysis and explanation of key concepts
1 2
Engaging presentation that appeals to audience interest
1 2
Appropriate choice and use of medium for communication of presentation content
2 3
Ability to meet the time limit
All - Assessment Task 2:Reflective journal
The purpose of this assessment is to enable you to explore in more depth and analyse four of the
weekly stimuli materials. Your written explorations will allow you to detect and identify key themes and trends that characterise debates about children as a media audience, and the ways in which screen media content for the child audience is regulated, funded, produced and distributed
Product: Written Piece
This written piece will consist of four responses, each 300 words in length. You will choose four stimuli packages to explore and analyse. At least four academic references are required. Approaches to this task will be discussed in tutorials.
No. Learning Outcome assessed
The extent to which you demonstrate awareness of how constructions of childhood are shaped by the social, cultural and political contexts of children's lives
The extent to which you demonstrate understanding of how children's screen content is funded, distributed, and monetised by media providers
The connections you make between the course readings and the themes you identify in each response
Adherence to the conventions of formal academic writing
All - Assessment Task 3:Essay
The purpose of this task is to allow you to share your critical evaluation of various aspects of the relationship between children and the media, including key characteristics of the children's media industries, and the contemporary trends affecting industry practitioners' creative norms.
Product: Written Piece
Academic format. A formal, argumentative essay of 1500 words. The essay must be grounded in relevant academic and industry research with a minimum of 8 academic sources included. You should use the Harvard referencing system. See Blackboard for more details about the requirements of this task and a list of recommended readings and research sources.
No. Learning Outcome assessed
Evidence of critical thinking
Demonstrated knowledge of key aspects of the relationship between children and the media
Use of appropriate sources and research (at least eight academic sources)
Well-structured and evidenced arguments
Proficiency in formal essay writing conventions relating to presentation and referencing
Precision of language, grammar, syntax and punctuation
Ability to write to set word count

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

There are no required/recommended resources for this course.

Specific requirements


How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.


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The SafeUSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or

Wellbeing Services

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To book a confidential appointment go to Student Hub, email or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Administration of Central Examinations
  • Deferred Examinations
  • Student Academic Misconduct
  • Students with a Disability

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General Enquiries

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