Course Coordinator:Anna Potter (apotter@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
Australian children’s content makes an enormous contribution to the lives of young Australians. In this course, you will learn how to develop an original concept for an Australian Children’s audience that has global appeal. You will examine the needs of your target audience; their cognitive abilities, the principles of humour for the very young, choice of medium, and government regulation and policy.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Lecture – 1 hour online lecture content for 12 weeks (or equivalent). | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – In-class tutorial | 2hrs | Week 2 | 12 times |
Online | |||
Lecture – 1 hour online content for 12 weeks (or equivalent). | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Interactive zoom tutorial | 2hrs | Week 2 | 12 times |
Introducing Key Concepts in Children’s Screen Media
Analytical Frameworks for Children’s Screen Media
The Construction of Childhood
Children as a media audience
Children’s Television in the age of streaming
Children’s Screen Media Industries
Production Cultures of Children’s Screen Media
Regulating Children’s Screen Media
The Datafication of Childhood
Privacy, Platforms and Children’s Rights in a Digital World
200 Level (Developing)
12 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Completing these tasks successfully will contribute to you becoming... | |
1 | Identify the ways in which social and cultural contexts shape constructions of childhood, perceptions of the child audience and the screen media content that is produced for children. | Creative and critical thinker |
2 | Analyse and explain key aspects of the relationship between children and screen media | Creative and critical thinker |
3 | Explain and critically evaluate media practices involved in the production, distribution and monetisation of children's screen media content | Empowered |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
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Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Feedback will be provided in tutorials.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Artefact - Creative, and Oral | Group | 30% | Ten minutes |
Throughout teaching period (refer to Format) | In Class |
All | 2 | Written Piece | Individual | 30% | 1200 words (300 words x four explorations) |
Week 9 | Online Assignment Submission with plagiarism check |
All | 3 | Written Piece | Individual | 40% | 1500 words |
Week 13 | Online Assignment Submission with plagiarism check |
All - Assessment Task 1:Group Presentation | ||||||||||||||||
Goal: | Working in pairs, you will investigate and share your understanding of one key trend or issue in children's media production. Your trend or issue will be examined in reference to one or more of the key concepts that we have looked at during the course. This assessment is an oral presentation and a creative approach is encouraged. You could create a short video, a webpage showing relevant links, images, discussion of the topic/trend, or other social media, but you must make the majority of your presentation spoken. It is recommended that you use examples from media to support or illustrate your presentation. You will need to be prepared to discuss your presentation with the group afterwards. |
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Product: | Artefact - Creative, and Oral | |||||||||||||||
Format: | You will present your work during tutorials between Weeks 4 - 12, and submit your bibliography and your peer evaluation statement, for the task on Blackboard by Friday of Week 12. There is no need to submit the presentation component (video, website), as this will be presented live during the tutorial, but please indicate the type of presentation on your script (include URLs if available) for moderation purposes. At least four scholarly references should be used. Scholarly references do not include TV shows, ads, government papers, blogs, websites, but if you use these they should also be referenced in your bibliography. |
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Criteria: |
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Generic Skills: | Communication, Collaboration, Organisation |
All - Assessment Task 2:Reflective journal | ||||||||||||||||
Goal: | The purpose of this assessment is to enable you to explore in more depth and analyse four of the weekly stimuli materials. Your written explorations will allow you to detect and identify key themes and trends that characterise debates about children as a media audience, and the ways in which screen media content for the child audience is regulated, funded, produced and distributed |
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Product: | Written Piece | |||||||||||||||
Format: | This written piece will consist of four responses, each 300 words in length. You will choose four stimuli packages to explore and analyse. At least four academic references are required. Approaches to this task will be discussed in tutorials. |
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Criteria: |
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Generic Skills: |
All - Assessment Task 3:Essay | |||||||||||||||||||||||||
Goal: | The purpose of this task is to allow you to share your critical evaluation of various aspects of the relationship between children and the media, including key characteristics of the children's media industries, and the contemporary trends affecting industry practitioners' creative norms. |
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Product: | Written Piece | ||||||||||||||||||||||||
Format: | Academic format. A formal, argumentative essay of 1500 words. The essay must be grounded in relevant academic and industry research with a minimum of 8 academic sources included. You should use the Harvard referencing system. See Blackboard for more details about the requirements of this task and a list of recommended readings and research sources. |
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Criteria: |
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Generic Skills: | Communication, Organisation, Information literacy |
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
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Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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