Course Outline

CMN203 Screen Media and Pop Culture

Course Coordinator:Phoebe Macrossan ( School:School of Business and Creative Industries

2023Semester 2

UniSC Sunshine Coast

UniSC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.


Online You can do this course without coming onto campus.

Please go to for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?


Recognising genre as integral to the production, marketing, and reception of screen content, this course develops your understanding of narrative form and genre film. You will explore these in consideration of aesthetic, technological and industrial imperatives, as well as broader social and cultural contexts. You will examine a breadth of films and genres, including films and movements that revolutionised cinema, contemplate how technological developments continue to transform filmmaking and apply this knowledge to your own screen production practice.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Interactive online learning activities. 1.5hrs Week 1 13 times
Tutorial/Workshop 1 – Scheduled face to face workshops. 2hrs Week 1 10 times
Learning materials – Interactive online learning activities. 1.5hrs Week 1 13 times
Tutorial/Workshop 1 – Scheduled online workshops (Recorded). 2hrs Week 1 10 times

Course Topics

Fiction Filmmaking

Narrative Film Conventions

Film Genres, Cycles and Histories

Film Narrative

What level is this course?

200 Level (Developing)

Building on and expanding the scope of introductory knowledge and skills, developing breadth or depth and applying knowledge and skills in a new context. May require pre-requisites where discipline specific introductory knowledge or skills is necessary. Normally, undertaken in the second or third full-time year of an undergraduate programs.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Completing these tasks successfully will contribute to you becoming...
1 Identify and understand screen genre, aesthetics and production techniques using correct screen terminology Knowledgeable
2 Apply relevant codes, conventions, and aesthetics in the production of a creative work. Knowledgeable
Creative and critical thinker
3 Critically analyse screen texts in relation to aesthetics, narrative, characterisation, and theme Knowledgeable
4 Identify and analyse genres and creative approaches in regard to relevant cultural, historical, political and industrial contexts Knowledgeable
Creative and critical thinker

Am I eligible to enrol in this course?

Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.


Not applicable


Not applicable


Not applicable

Specific assumed prior knowledge and skills (where applicable)

Assumed knowledge/experience in screen language and screen production practice at an intermediate level.

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

By Week 3 of this course you will have received in class feedback on your knowledge and understanding of course content.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Quiz/zes Individual 20%
5 minutes per quiz.
Throughout teaching period (refer to Format) Online Test (Quiz)
All 2 Artefact - Creative, and Written Piece Individual 45%
Scene breakdown, storyboard and animatic
(or video) plus 800-word (+/- 10%) written
reflection (word length includes in-text referencing and excludes your reference list and appendices)
Week 10 Online Assignment Submission with plagiarism check and in class
All 3 Essay Individual 35%
1500 words (+/- 10%) (word length includes in-text referencing and excludes your reference list and appendices)
Exam Period Online Submission
All - Assessment Task 1:Weekly Quizzes
The goal of this task is to demonstrate and develop your knowledge and analysis of genre and narrative film codes and conventions, as well as screen terminology, language and aesthetics. This is an authentic assessment because it develops a critical literacy around screen production contexts that will be crucial to graduates working in the screen industry.
Product: Quiz/zes
Online weekly quizzes to be completed at the end of each workshop. Quizzes will cover key concepts, codes and conventions in popular screen media. Weeks 1-10.
No. Learning Outcome assessed
Demonstrated knowledge of narrative film codes and genre conventions
Demonstrated knowledge of screen terminology, language and aesthetics
All - Assessment Task 2:Scene Change and Critical Analysis
The goal of this task is to demonstrate and
develop your ability to effectively utilise
screen production and aesthetic techniques,
and implement key aspects of a film genre/movement. It will also exercise and hone
your screen analysis skills. This is an authentic assessment because it develops a critical literacy around screen production contexts that will be crucial to graduates working in the screen industry.
Product: Artefact - Creative, and Written Piece
Professional/industry format. This task involves transcribing a scene from an existing film and identifying the codes and conventions that situate the film within a specific genre/movement. You are then required to create a storyboard and animatic (or short video with still images) that reinterprets the scene as a different genre/movement. You will also provide an 800-word critical reflection on your creative process.
No. Learning Outcome assessed
Application: Effective incorporation of genre codes and conventions in creative work
1 2
Knowledge: Knowledge of screen language and aesthetics, including the correct use of screen and production terminology
1 2 4
Analysis: Effective analysis, evaluation, depth and quality of critical reflection
Communication: Quality and precision of spelling, grammar, punctuation, academic structure and referencing conventions
3 4
All - Assessment Task 3:Argumentative Essay
The purpose of the essay is to demonstrate
and develop your research skills, your ability
to think critically, your academic writing
ability, and your aptitude for textual analysis. This is an authentic assessment because it develops a critical literacy around screen production contexts that will be crucial to graduates working in the screen industry.
Product: Essay
You will produce a 1500-word essay that directly addresses your chosen essay topic (3 choices available) and makes a central cohesive argument. Essay should be formatted as follows: Times New Roman, 12 point font, 1.5 double line spacing. Essay should be written in formal, academic style. You need to use Harvard referencing style. Ensure you are consistent. Include in-text citations and a corresponding reference list. Essay must include a minimum of three (3) academic references. Submit as Word .doc format.
No. Learning Outcome assessed
Knowledge: Demonstrates knowledge of popular narrative film codes, genre conventions and aesthetics
1 2
Analysis: Effective analysis through the production of a structured and clear academic argument
Research: Ability to locate and evaluate information from a variety of sources and use this to develop and support an argument.
3 4
Communication: Effective use of language, structure, formatting and referencing conventions
3 4

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

There are no required/recommended resources for this course.

Specific requirements


How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.


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The SafeUniSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Central Examinations
  • Deferred Examinations
  • Student Conduct
  • Students with a Disability

For more information, visit

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General Enquiries

  • In person:
    • UniSC Sunshine Coast - Student Central, Ground Floor, Building C, 90 Sippy Downs Drive, Sippy Downs
    • UniSC Moreton Bay - Service Centre, Ground Floor, Foundation Building, Gympie Road, Petrie
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