Global Communication looks at how power operates in and through communication systems and how the strategic use of communication by governments and social movements works. It examines how propaganda and disinformation are constructed and transmitted in the digital age. The course also examines the rise and role of celebrity power in contemporary culture, in a world increasingly dominated by the rapid uptake of social media and an upsurge of the ‘platform power’ of large multinational IT corporations.
|Learning materials – Interactive online learning activities.||1hr||Week 1||13 times|
|Tutorial/Workshop 1 – Scheduled face to face workshops.||2hrs||Week 1||13 times|
|Learning materials – Interactive online learning activities.||1hr||Week 1||13 times|
|Tutorial/Workshop 1 – Scheduled online workshops (Recorded).||2hrs||Week 1||13 times|
Shifts in and shifting public opinion – Public Sphere and Network theory, including audience perspectives on communication.
‘Big Data’, algorithmic automation, micro-targeting and the rise of – and resistance to – ‘Platform Power’.
Understanding Global Communication systems, infrastructure and governance.
Understanding global news media corporations and the ‘flows’ of international journalism and information.
Development Communication, Modernization, Globalisation, ‘glocalisation’, neo-liberalism, mediatisation, i.e core theoretical concepts and constructs in Global Communication.
Intercultural communication and transnational communication
Public Relations as practice, and as part of ‘persuasive industries’
Global/transnational Social Change campaigns and Social and Behaviour Change (SBCC) approaches and theory
300 Level (Graduate)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Appreciate and engage with perspectives on globalisation and theories of global communication.||
|2||Recognise media and communication practices in intercultural, multicultural and international contexts.||Engaged|
|3||Interrogate the global public sphere, global publics and the role and scope of global organisations.||Creative and critical thinker|
|4||Deconstruct strategies deployed in transnational relations in the civil, public and corporate spheres.||
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
Short written conceptual overviews of the selected core concept will be submitted in weeks 2 to 4, and general feedback will be given to the class on these contributions. Selection and discussion of topics for Task 2 and Task 3 will take place with the supervisor to ensure viable topics are developed for each assignment.
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
From a range of topics, students will choose two topics and write a 500-words mini-essays on each of these two topics. In addition, students will choose one image that, with a caption, captures and encapsulates the key argument in the mini-essay (Overall 2x500 words; 1000 words maximum)
|Week 5||Online Assignment Submission with plagiarism check|
|All||2||Oral and Written Piece||Individual or Group||30%||
Maximum 15 minutes presentation (approximately 15 PowerPoint slides) with an accompanying, referenced script.
|Week 10||Online Assignment Submission with plagiarism check|
|Week 13||Online Assignment Submission with plagiarism check|
|All - Assessment Task 1:Core concepts|
This task has been designed to build your knowledge of key global communication concepts and theories, and your understanding of the infrastructure underpinning and governing global communication in the digital age. Concepts such as mediatisation, public opinion, local and global public spheres, globalisation and 'glocalisation', cultural flows and homogenisation, among others, will be explored.
This task is to be written in an academic format, i.e as essays.
|All - Assessment Task 2:Country News Media System Analysis|
This task has been designed to enable you to analyze the news ecosystem in Australia, and how it differs, and how it is similar to news systems in other nations. You'll demonstrate an understanding of how local news media interact with global news agenda setters to shape nations - and how nations, in turn, shape their news media. This will be done via a focus on an issue of global significance related to Sustainable Development Goals (SDGs) (e.g. climate change communication)
|Product:||Oral and Written Piece|
This task is to be presented and written in a professional format, as an audiovisual presentation with an accompanying script, which should include references.
|All - Assessment Task 3:Global Social Change Communication Campaign|
This task has been designed to enable you to analyse and evaluate a global social change communication campaign, and apply your analysis and finding to suggestions of what would be required to improve future campaigns in this area of concern.
This task is to be written in a professional format as a report/proposal, to specifications that will be shared in more detail in a Task Information Sheet to be provided in class. This task has two components: firstly, to identify and deconstruct a recent or ongoing transnational social change communication campaign i.e undertake secondary research to discern the overall goals and objectives of the campaign, the campaign's understanding of their target public/s, the key messages and strategy and tactics used to communicate these messages; and unpacking of the campaign's ethical dilemmas etc). The second part of the assignment involves drawing on the insights generated in your analysis to propose improvements to future strategies, including better message design, more strategic audience segmentation, and other components that will be outlined in class and in the Task Information Sheet
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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