Course Coordinator:Harry Dugmore (hdugmore@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
Global Communication looks at how power operates in and through communication systems and how the strategic use of communication by governments and social movements works. It examines how propaganda and disinformation are constructed and transmitted in the digital age. The course also examines the rise and role of celebrity power in contemporary culture, in a world increasingly dominated by the rapid uptake of social media and an upsurge of the ‘platform power’ of large multinational IT corporations.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Scheduled face to face workshops. | 2hrs | Week 1 | 12 times |
Online | |||
Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Scheduled online workshops (Recorded). | 2hrs | Week 1 | 12 times |
Global Communication Systems, infrastructure and Governance.
Global news media corporations and the ‘flows’ of international journalism and information.
Development Communication, Modernization, Globalisation, ‘glocalisation’, neo-liberalism, mediatisation, i.e core theoretical concepts and constructs in Global Communication.
‘Big Data’, algorithmic automation, micro-targeting and the rise of – and resistance to – ‘Platform Power’.
Public Relations and ‘persuasive industries’; critique and pratices
tGlobal/transnational Social Change campaigns and Social and Behaviour Change (SBCC) theory and empirical approaches
300 Level (Graduate)
12 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Completing these tasks successfully will contribute to you becoming... | |
1 | Appreciate and engage with perspectives on globalisation and theories of global communication. |
Knowledgeable Sustainability-focussed |
2 | Recognise media and communication practices in intercultural, multicultural and international contexts. | Engaged |
3 | Interrogate the global public sphere, global publics and the role and scope of global organisations. | Creative and critical thinker |
4 | Deconstruct strategies deployed in transnational relations in the civil, public and corporate spheres. |
Ethical Sustainability-focussed |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Not applicable
Not applicable
Not applicable
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Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Short written conceptual overviews of the selected core concept will be submitted in weeks 2 to 4, and general feedback will be given to the class on these contributions. Selection and discussion of topics for Task 2 and Task 3 will take place with the supervisor to ensure viable topics are developed for each assignment.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Written Piece | Individual | 25% | 1000 words. |
Week 5 | Online Assignment Submission with plagiarism check |
All | 2 | Report | Individual and Group | 30% | 1500 words |
Week 10 | Online Assignment Submission with plagiarism check |
All | 3 | Artefact - Creative, and Written Piece | Individual | 45% | 2000 words |
Week 13 | Online Assignment Submission with plagiarism check |
All - Assessment Task 1:Core concepts | |
Goal: | This task has been designed to build your knowledge of key global communication concepts and theories, and your understanding of the physical and legal infrastructure underpinning and governing global communication in the digital age. Theories such as Agenda-Setting, Social Identity Theory, Social Learning Theory, Diffusion of Innovation and concepts such as the mediatisation of public opinion, the nature of local and global public spheres, globalisation and cultural flows, will be explored. |
Product: | Written Piece |
Format: | This task is to be written in an academic format as per instructions shared in a Task Information sheet supplied in the workshops and elaborated on in a Task information session. |
Criteria: |
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All - Assessment Task 2:Country News Media System Analysis | |
Goal: | This task has been designed to enable you to analyze the news ecosystem in Australia news and compare it to news environments in other nations. You'll demonstrate an understanding of how local news media interact with global news agenda setters to shape nations - and how nations, in turn, shape their news media. This will be done via a focus on an issue of global significance related to Sustainable Development Goals (SDGs) (e.g. climate change communication) |
Product: | Report |
Format: | Details of the exact format will be shared via a Task Information sheet. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: PC1 Communication. PC1.1 Creates a cohesive and consistent artifact/essay that evidences attention to detail and elegant language that skilfully communicates meaning with clarity and fluency. PC 1.2. Strong visual appeal resulting from unique and creative design features. Aspirational/inspirational purpose Artistically and harmoniously balanced. No evidence of imperfections. PC. 1.3 An imaginative position is stated taking into account the complexities of an issue. Limits of the position are acknowledged. Others’ points of views/idea are combined and used to support the position. |
Criteria: |
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All - Assessment Task 3:Global Social Change Communication Campaign | |
Goal: | This task has been designed to enable you to analyse and evaluate a global social change communication campaign, and apply your analysis and finding to suggestions of what would be required to improve future campaigns in this area of concern. |
Product: | Artefact - Creative, and Written Piece |
Format: | This task is to be presented and written in a professional format, as an audiovisual presentation with an accompanying script, which should include references. Specifications for both will be shared in more detail in a Task Information Sheet to be provided in class. This task has two components: firstly, to identify and deconstruct a recent or ongoing transnational social change communication campaign i.e undertake secondary research to discern the overall goals and objectives of the campaign, the campaign's understanding of their target public/s, the key messages and strategy and tactics used to communicate these messages; and unpacking of the campaign's ethical dilemmas etc). The second part of the assignment involves drawing on the insights generated in your analysis to propose improvements to future strategies, including, for example, better message design,or more strategic audience segmentation, and other areas as outlined in the Task Information Sheet. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: 3 Ethical and cultural understanding PC3.1 Identifies and describes ethical issues via examining a major social communication campaign, and evidences an insightful understanding of the contributing factors and interconnection between the issues in complex, multilayered situations. PC 3.2. Comprehensively and insightfully Uses a variety of sources to validate conduct/behaviour identifying influence of context. Evaluates own position while integrating views of others. Analyses ethical dimensions underlying the behaviour/conduct. PC. 3.3. Recognises bias/erroneous thinking and alignment. Uses collaborative inquiry to examine/modify thinking drawing conclusions that lead to change or justify current position/opinion |
Criteria: |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
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Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
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