Course Coordinator:Lisa Ward (lward1@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
This course investigates visual culture and how and why images are constructed to convey particular meanings. You will examine the benefits and limitations of using images to communicate by exploring how images tell stories, communicate ideas, evoke emotions and create impact. You will learn about controversial, challenging, iconic, appropriated and manipulated images and critically reflect on the use of images in contemporary culture. The course addresses image use in many contexts including art and design, advertising, mass media, historical images, information design and animation.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Lecture – 1 hour online lecture content for 12 weeks (or equivalent). | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – On campus tutorial/workshop for 12 weeks (or equivalent). | 2hrs | Week 1 | 12 times |
Online | |||
Online – 3 hours online content for 12 weeks (or equivalent). | 3hrs | Week 1 | 12 times |
100 Level (Introductory)
12 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Completing these tasks successfully will contribute to you becoming... | |
1 | Apply knowledge of key theories and concepts and demonstrate an understanding of how images encode and communicate various meanings. | Creative and critical thinker |
2 | Understand the benefits, limitations, ethics and impact of employing forms of visual communication. | Knowledgeable |
3 | Demonstrate a capacity to effectively communicate analysis of forms of visual communication in written, visual and oral formats. | Knowledgeable |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
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Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
In the week 4 tutorial, a draft of your Task 1 storyboard will be reviewed by your tutor and peers. In most weeks there will be small group collaborative tasks. These contribute to Task 3 but also will support you in developing ideas and understanding for Tasks 1 and 2.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Artefact - Creative, and Written Piece | Individual | 40% | 12 symbols,600 words |
Refer to Format | Online Submission |
All | 2 | Oral and Written Piece | Individual | 45% | Presentation 10 minutes Written component 1500 words |
Week 12 | Online Assignment Submission with plagiarism check |
All | 3 | Portfolio | Individual | 15% | N/A |
Week 13 | Online Submission |
All - Assessment Task 1:Visual Story Telling | |||||||||||||||||||
Goal: | To enhance understanding of visual semiotics, information design and the capacity of images to communicate meanings through a visual narrative. |
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Product: | Artefact - Creative, and Written Piece | ||||||||||||||||||
Format: | Submit: Wed Week 6 (symbols);Wed Week 8 (storyboard, written reflection). Specific task details and description can be found on Blackboard in the Assessment/Task 1 section. |
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Criteria: |
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Generic Skills: |
All - Assessment Task 2:Presentation The Power of Images | ||||||||||||||||
Goal: | To convey a sense of the power and impact of a group of related images and to examine some of the ways that images can communicate clear or misleading meanings. |
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Product: | Oral and Written Piece | |||||||||||||||
Format: | Specific task details and description can be found on Blackboard in the Assessment/Task2 section. |
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Criteria: |
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Generic Skills: |
All - Assessment Task 3:Portfolio exercises | |||||||||||||||||||
Goal: | To provide analytical, collaborative and critical responses to material presented in lectures, tutorials, readings and group activities undertaken in tutorials. |
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Product: | Portfolio | ||||||||||||||||||
Format: | In most weeks there will be specific activities to be completed in tutorials. Generally these are small group, collaborative tasks which will enable you to consider differing perspectives concerning image uses. They may involve a practical design task or discussion questions all of which will need to be completed on the weekly exercise sheet. Your responses can reflect group discussions but must also include your individual input. Specific task details can be found on Blackboard.Tutorial activity responses may be handwritten but must be presented neatly and clearly. It is your responsibility to keep a copy of these exercise sheets. They should be combined as a single document and submitted according to instructions on Blackboard. |
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Criteria: |
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Generic Skills: |
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
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Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct.
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
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For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.
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