Course Coordinator:Tricia King (tking2@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine Coast |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
The course explores the principles of photography when applied in a commercial setting and across the Creative Industries. The focus will be on understanding photographic commercialisation, including illustrative advertising methods, studio, stock development, and working to client briefs. You will learn advanced software techniques for compositing images.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Scheduled face to face workshops. | 2hrs | Week 1 | 10 times |
Seminar – Scheduled in person seminar | 2hrs | Week 5 | 2 times |
Online | |||
Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Scheduled online workshops (Recorded). | 2hrs | Week 1 | 10 times |
Seminar – Scheduled online seminar (recorded) | 2hrs | Week 5 | 2 times |
Commercial photography, advertising, fashion, editorial, photography in the Creative Industries, Post-production, creative technologies, industry engagement.
200 Level (Developing)
12 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Completing these tasks successfully will contribute to you becoming... | |
1 | Recognise and capture good image-making opportunities and be able to organise and craft creative visual concepts for composite and advertising. |
Creative and critical thinker Engaged |
2 | Apply advanced technical skills to your work in software and studio lighting. | Knowledgeable |
3 | Analyse and reflect on personal, social and cultural issues linked to one's own work. | Engaged |
4 | Understand the ethical and professional implications of photography and its relationship to image making. |
Empowered Ethical |
5 | Describe the subject matter of photographs, understand photography's various frameworks in regards to your own work and their visual impact. | Creative and critical thinker |
6 | Explain the visual language framework, theories and innovations intrinsic to photographic discourse. |
Knowledgeable Creative and critical thinker |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Not applicable
Not applicable
Not applicable
Not applicable
Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Ongoing feedback via weekly tasks, early feedback on assessment items in class from week 3.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Artefact - Creative, and Written Piece | Individual | 30% | 6 images plus written reflective journal |
Week 5 | Online Submission |
All | 2 | Artefact - Creative, and Written Piece | Group | 35% | Creative brief, 4 high resolution images, 4 product advertisements. |
Week 9 | Online Submission |
All | 3 | Artefact - Creative, and Written Piece | Individual | 35% | 2 high resolution digital images with reflective journal and rationale |
Week 13 | Online Submission |
All - Assessment Task 1:Food Styling Two Ways | |
Goal: | Taking photographs of your breakfast has become an Instagram cliché, however successful food photography draws from both still life and conceptual photographic practices. Your task is to conceptualise and create six different food photographs which are suitable for a lifestyle magazine or blog, in both a studio AND a natural light setting. You’ll produce three different studio images and three different natural light images of the same base food. The food you select can be of you choosing but should be the same (in concept) in your images. |
Product: | Artefact - Creative, and Written Piece |
Format: | Submission is 6 high resolution images which showcase your food suitable for a lifestyle magazine or blog. Your accompanying reflective journal should provide details about each of the images, include a scholarly discussion of the genres your work draws upon and conclude with an overall rationale. |
Criteria: |
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All - Assessment Task 2:Creative Advertising Product Photography | |
Goal: | As a commercial photographer you always work as part of a team, and so learning how to collaborate on a product photography outcome is of key importance. This task will see you work in teams to develop a creative brief for advertising a product. You will photograph the product and develop two advertisements which position the product to the target audience. |
Product: | Artefact - Creative, and Written Piece |
Format: | In this group assignment, you and your team will select a product and create an advertising campaign images from creative brief through to final execution. You will need to select a product and research the market to develop a creative brief which outlines how you and your team will take a unique approach to the product. You will then photograph the product four distinct ways. You then need to create an advertisement for each of the images (4 advertisements) and then do a mock up to show where the photographs would be displayed (for example, on a bus, on a billboard, in a shopping centre etc). Your accompanying reflective journal should provide details about each of the images, include a scholarly discussion of the genres your work draws upon and conclude with an overall rationale. |
Criteria: |
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All - Assessment Task 3:Creative Compositing | |
Goal: | The advent of digital photography has introduced a new form of visual literacy in which we explore beyond what we initially capture and imagine new ideas and push our aesthetic expressions. The technique of image composition is widely used not only when conventional photography is technically too difficult/impossible to shoot but also as a way of exploring conceptual ideas. You are to create two composite images using base photographs which you have created.This is an open brief in which you create your composited images which could be used in areas such as fashion, food, advertising, magazines or illustrations for a book/article/exhibition. |
Product: | Artefact - Creative, and Written Piece |
Format: | Create two conceptual photographic images for an illustrative advertisement or a magazine/editorial, or creative art journal using Photoshop software (or equivalent) compositing techniques. Your accompanying reflective journal should provide details about each of the images, include a scholarly discussion of the genres your work draws upon and conclude with an overall rationale. |
Criteria: |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
This course requires a DSLR or mirrorless camera (a camera able to be operated in a fully manual mode). Cameras are available for hire for on campus students.
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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