This course focuses on your professional illustration skill development. You will demonstrate innovative and creative illustration skills for specialist, commercial and professional contexts. You will experiment with drawing skills, photography and painting and in combination with software applications to produce a professional body of work.
|Lecture – 1 hour online lecture content for 12 weeks (or equivalent).||1hr||Week 1||12 times|
|Laboratory 1 – On campus laboratory for 12 weeks (or equivalent).||2hrs||Week 2||12 times|
|Online – 3 hours online content for 12 weeks (or equivalent).||3hrs||Week 1||12 times|
300 Level (Graduate)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Apply professional approaches to managing technical and workflow issues associated with design projects.||Empowered|
|2||Critically analyse and evaluate illustrative/design/digital techniques and methodologies.||Creative and critical thinker|
|3||Experiment uses various design methods such as drawing, painting, handcraft/digital illustration and photography.||Creative and critical thinker|
|4||Produce complex illustrations.||Engaged|
|5||Document concept development.||Engaged|
|6||Effectively interpret a design brief.||Empowered|
Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
It would be assumed that you have highly developed skills in digital graphic software such as Adobe Photoshop, Illustrator and InDesign and printing procedures.
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
Early formative feedback will be provided in tutorials along with summative feedback upon submission assessments.
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
|All||1||Artefact - Creative, and Written Piece||Individual||30%||
Poster + minimum 10 pages of annotated process journal
|Week 5||Online Assignment Submission with plagiarism check|
|All||2||Artefact - Creative, and Written Piece||Individual||30%||
12 postcards plus minimum 10 pages of annotated development journal
|Week 9||Online Assignment Submission with plagiarism check|
|All||3||Artefact - Creative, and Written Piece||Individual||40%||
Book cover + 500-word rationale
|Exam Period||To Supervisor|
|All - Assessment Task 1:Creative Illustration for Persuasive Poster|
You will create a persuasive poster to promote a behavioural change for a defined audience. This task will develop your professional illustration skills through your demonstration of management of workflow; using different design methods; and effectively responding to a design brief.
|Product:||Artefact - Creative, and Written Piece|
Specific brief and requirements will be on Blackboard in your Task 1 folder. Your illustration should define and capture the brief requirements through: - Engaging with handcraft medium, sculpture, art, photography, digital software or a combination that strongly communicates the message of the brief. - Developing a number of concepts, mood board mapping, research and exploration. References should be included in your process journal, including references for text, inspirational or hero images, and critical and reflective analysis of your process. Requirements: - Final PDF Illustration adhering to creative brief and technical requirements. - 500 word rational, include this on your last page of your process journal. - Minimum 10 page process journal. - Place all PDF's into a zipped folder with your name and submit into Blackboard
|All - Assessment Task 2:The Alphabet as Illustrated typography|
You will execute a fresh illustrative approach to typographic designs. This task will develop your professional illustration skills through your demonstration of management of technical and workflow issues; using different design methods; documenting concept development and effectively responding to a design brief.
|Product:||Artefact - Creative, and Written Piece|
This task requires you to create three types of illustrated alphabet: one which is digitally manipulated from an existing type face, one you craft yourself and the final alphabet is created from found objects observed and photographed. Each must contain a minimum of 20 letters a) Digitally manipulated - This illustrated alphabet requires you to digitally manipulate a well-known typeface, (eg. Helvetica, Arial etc.) to manipulate in an illustrative manner to form a new alphabet. b) Handcrafted-Choose 20 letters from the alphabet to illustrate using a variety of handcraft mediums, eg. pencil, acrylic or gauche paint, water colour, wax crayons, soft crayons, within this section you may bake letter biscuits, create a letter sculpture or create letter cut-outs, this illustrative style is very open; explore your creativity. c) Found objects - Select 20 letters from the alphabet to photograph from your local environment. These may be from signs, logos, they may be deteriorating letters from signs, they may be objects that look like letters; this exercise is about observation. Finally, create a 3 x set of four postcards from your letters, supply as PDFs with correct pre-press. A full brief is prepared for you on Blackboard. Your artistic exploration and practice should focus on the creative, innovative and expressive potential of digital, handcrafted and photographic mediums.
|All - Assessment Task 3:Illustrate a Book Cover, PDF process journal and rationale|
You will create an illustration for a high-end book cover for the commercial market. This final professional task will develop your graduate illustration skills through your demonstration of management of technical and workflow issues; using different design methods; documenting concept development and effectively responding to a design brief.
|Product:||Artefact - Creative, and Written Piece|
You will design/illustrate a book cover, document a process journal and include a 500 word rationale. You are required to: - Choose one from a selection of themed books provided - Integrate type and image into a cohesive narrative inspired by the content - Utilise visual hierarchy to support the clarity of the message - Analyse and apply the visual elements and the design principles in your composition. - Analyse basic layout tools and the characteristics of type in graphic design software - Complete the creative problem-solving process from the preliminary planning stage and exploration through revisions to the final product - Include the front cover, back cover, spine and inside flaps, size A3 wrap 297 x 420 mm. - You are to explore digital printing techniques and the variety of papers available for inkjet printing in which to print your cover. Submission requirements: - Export your PDF Book Cover Design showing correct pre-press and crop marks. Include one file with illustration only, and one file with Illustration and text. - A photograph of your book design cover as it would appear on a real book, you can use a template to showcase your cover and include these in your process journal. This is your mock-up. - A 500-word rationale explaining why you chose your concept, the design process, choice of illustration and paper choice. Include this as the last page in your process journal. - Your process journal should be in PDF format.
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
You will need to bring to class the basic drawing materials required for each weeks exercise. These are listed on Blackboard in the weekly lesson folder and in the weekly planner. This course requires some commercial software or hardware which is provided at USC campuses for student use. If you elect to do this course online, you may either; attend a campus at which it is available, discuss alternative open source solutions with your course coordinator that would enable you to demonstrate the learning outcomes, or if you prefer you may acquire this software and / or hardware at your own expense.
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct.
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
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