The course provides you with an introduction to, and overview of, the marketing function in organisations. The course focuses on the importance of consumer analysis as the basis of all marketing decision making. The course will use a case study approach to the impact of environmental scanning and analysis on the effective development of marketing plans.
|Lecture||2hrs||Not applicable||Not Yet Determined|
700 Level (Specialised)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Understand the nature and scope of marketing.||Knowledgeable|
|2||Critically apply theoretical concepts and evaluate practical marketing situations.||Creative and critical thinker|
|3||Demonstrate effective written communication skills.||Knowledgeable|
Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Enrolled in Program BU791
MBA702 or MKG701
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
|Online Assignment Submission with plagiarism check|
|Online Assignment Submission with plagiarism check|
|All - Assessment Task 1:Market Analysis Report|
The purpose of this task is for you to undertake an analysis of the key market segments for a product or service of your choice.
This is an individual written report of 1,000 words. See Blackboard for further details.
|All - Assessment Task 2:Marketing Mix Report|
You will prepare a marketing mix report for the product/service used in Assessment Task 1.
This is an individual written report of 1,500 words. See Blackboard for further details.
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.
|Required||Summers, J & Smith, B||2010||Communications Skills Handbook||John Wiley & Sons, Brisbane|
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
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