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Course Outline

EMB754 Entrepreneurship and Business Model Innovation

Course Coordinator:Margarietha Scheepers (mscheepe@usc.edu.au) School:School of Business and Creative Industries

2021Session 5

UniSC Sunshine Coast

 Blended learning Most of your course is on campus but you may be able to do some components of this course online.

Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?

Description

You will develop your entrepreneurial mindset in this course by identifying opportunities for innovation and
by following lean start-up principles develop an innovative business models for a new venture. You will use
these concepts to refine the opportunity to ensure the value offering fits potential customer needs, seeking
commercialisation pathways.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Lecture 2hrs Not applicable Not Yet Determined

Course Topics

Entrepreneurial opportunities and value creation

Feasibility screening of new startup ideas

Business models and business model innovation

Entrepreneurship and the lean startup process

Risk recognition and investor readiness

Intellectual property considerations

What level is this course?

700 Level (Specialised)

Demonstrating a specialised body of knowledge and set of skills for professional practice or further learning. Advanced application of knowledge and skills in unfamiliar contexts.

What is the unit value of this course?

6 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Completing these tasks successfully will contribute to you becoming...
1 Analyse the entrepreneurial individual, referring to different types of entrepreneurs and entrepreneurial attitudes, abilities, behaviour and culture.
2 Identify and evaluate new business opportunities, using relevant theoretical frameworks. Knowledgeable
3 Conduct a feasibility and viability screen for a proposed new venture concept Creative and critical thinker
4 Diagnose new venture risks for venture concept and propose risk-mitigation strategies. Empowered
5 Evaluate the suitability of intellectual property protection for a new venture concept and recommend an attractive business model. Creative and critical thinker

Am I eligible to enrol in this course?

Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.

Pre-requisites

Enrolled in Program BU791

Co-requisites

Not applicable

Anti-requisites

MBA704 or MGT711

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Students will be provided with early feedback during their first weekend of study with in-class learning
activities linked to the assessment tasks. Feedback from Task 1 will help students refine their understanding
and application of concepts for Task 2.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Oral and Written Piece Individual 40% 
5-minute presentation and 800 words concept proposal
 Refer to Format Online Assignment Submission with plagiarism check
All 2 Written Piece Individual 60% 
10 slides and appendix
 Refer to Format Online Assignment Submission with plagiarism check
All - Assessment Task 1:Oral and written piece: Concept presentation and business concept proposal
Goal: 
To articulate a venture idea and incorporate feedback to develop the concept proposal.
Product: Oral and Written Piece
Format: 
Submit: In-class
presentation and Concept proposal

Concept presentation (5 minutes) PLUS revised written business concept proposal of 1,000
words.
This is an individual assessment. The concept proposal will be delivered in class, feedback
will be provided, and the business concept proposal should then be revised and adapted to
be submitted as a word document. Details are provided in class and on the course
Blackboard site
Criteria:
No. Learning Outcome assessed
1 
ability to succinctly outline a concept
 2
2 
quality of the presentation (written and oral)
 2
3 
demonstrated effective oral persuasive communication in a new venture context.
 1 2
4 
demonstrated understanding of the target market and potential viability
 3
5 
demonstrated ability to respond to feedback
 3
6 
Assessment criteria are mapped to the course learning outcomes.
 1 2 3 4 5
All - Assessment Task 2:Written slide analysis: Business Model Innovation
Goal: 
To analyse and present a business model innovation case study of an existing early stage
venture.
Product: Written Piece
Format: 
Prepare a slide deck and supporting appendix of an existing early stage startup (3-7 years)
who have innovated a traditional industry business model. Present your analysis using the
business model canvas. Your slides should provide: a) background of the venture and
‘customer problem’ it is solving; b) business model analysis, focusing on the value exchange,
delivery of value and internal advantage and financial model, c) how this venture has
innovated the traditional business model used in their industry, and d) implications for a
venture you could start, based on what you have learnt through this analysis. More detail of
the venture can be provided in an appendix. See Blackboard > Assessment Task 2 for more
detailed information.
Criteria:
No. Learning Outcome assessed
1 
Professional presentation and clarity of analysis
 3
2 
Logic and credibility of the business model analysis
 3
3 
Value created through the value exchange in the business model
 3
4 
Value created through delivery and internal advantage
 3
5 
Attractiveness of venture based on financial model
 4
6 
Justification of business model innovation
 5
7 
Implications of the analysed business model for your future entrepreneurial
efforts/potential new venture?
 2

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

There are no required/recommended resources for this course.

Specific requirements

It is recommended students have access to a web-enabled electronic device to access the learning materials and participate in online discussions.

There is no prescribed textbook for this course; instead there is a detailed Study Guide and selected
chapters from texts and articles from journals. These will be distributed to you previously and are also
available as downloads from the Blackboard site

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Eligibility for Supplementary Assessment

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.

SafeUniSC

UniSC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUniSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUniSC team by phone 07 5456 3864 or email safe@usc.edu.au.

The SafeUniSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email studentwellbeing@usc.edu.au.

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or studentcentral@usc.edu.au.

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email studentwellbeing@usc.edu.au or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email AccessAbility@usc.edu.au or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Central Examinations
  • Deferred Examinations
  • Student Conduct
  • Students with a Disability

For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching

Student Charter

UniSC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.

General Enquiries

  • In person:
    • UniSC Sunshine Coast - Student Central, Ground Floor, Building C, 90 Sippy Downs Drive, Sippy Downs
    • UniSC Moreton Bay - Service Centre, Ground Floor, Foundation Building, Gympie Road, Petrie
    • UniSC SouthBank - Student Central, Building A4 (SW1), 52 Merivale Street, South Brisbane
    • UniSC Gympie - Student Central, 71 Cartwright Road, Gympie
    • UniSC Fraser Coast - Student Central, Student Central, Building A, 161 Old Maryborough Rd, Hervey Bay
    • UniSC Caboolture - Student Central, Level 1 Building J, Cnr Manley and Tallon Street, Caboolture
  • Tel:+61 7 5430 2890
  • Email:studentcentral@usc.edu.au
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