Course Coordinator:Margarietha Scheepers (mscheepe@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine Coast |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
You will develop a business model for your innovation concept, applying lean start-up principles to enhance the feasibility and viability of your business opportunity. You will refine your business concept through action research, and develop a business model to fit your target audience’s behaviour. This action-focused lean-start-up process forms the foundation of developing your innovation or new venture. Topics include business model refinement, customer development, feasibility analysis, new venture team dynamics, intellectual property decisions and new venture funding.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Lecture | 2hrs | Not applicable | Not Yet Determined |
Business model design and disciplined entrepreneurship: Hypothesis testing
Pitching a nascent startup concept
New venture team formation
Customer development based on lean startup principles
Pivots and the business model
Feasibility analysis and action plan for progression pathways
700 Level (Specialised)
6 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Association to Advance Collegiate Schools of Business | |
1 | Assess a business concept by evaluating a business plan taking into account the feasibility, credibility of the market research and financials for the proposed venture. |
Knowledgeable Creative and critical thinker |
PC3.1
|
2 | Propose a new venture by developing a relevant business concept and model. |
Creative and critical thinker Engaged |
PC3
|
3 | Seek and obtain relevant market data and analogues to draw up an initial marketing plan. |
Knowledgeable Engaged |
PC3
|
4 | Determine the strengths and weaknesses of the management team for the proposed new venture. |
Knowledgeable Sustainability-focussed |
PC3
|
5 | Develop a business model and feasibility analysis for the proposed new venture |
Creative and critical thinker Empowered |
PC6.2
|
CODE | COMPETENCY |
Association to Advance Collegiate Schools of Business | |
PC3 | Creative and Critical Thinking |
PC3.1 | Problem Solving |
PC6.2 | Discipline Knowledge |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Enrolled in Program BU791
Not applicable
MBA716 or MGT711
Not applicable
Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Task 1 feedback will inform students during Session 4 of their progress in this course.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Artefact - Professional, and Written Piece | Individual | 40% | 1500 words plus appendices |
Refer to Format | Online Assignment Submission with plagiarism check |
All | 2 | Report | Individual | 60% | Feasibility study of 2,500 words |
Refer to Format | Online Assignment Submission with plagiarism check |
All - Assessment Task 1:Startup business model revision and research | |
Goal: | To reflect on the your lean startup research process by discussing key learnings related to the business model iterations. |
Product: | Artefact - Professional, and Written Piece |
Format: | Digital artefact . Details will be provided on Blackboard. |
Criteria: |
|
All - Assessment Task 2:Feasibility analysis and progression path | |
Goal: | To present a feasibility analysis of your startup concept and outline the progression pathway for the startup. |
Product: | Report |
Format: | Report Details are provided in-class and on Blackboard. |
Criteria: |
|
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
You should bring your laptop to class to work on the design of the business model and workshop sessions.
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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