The aim of this course is to understand the role of creativity in strategic marketing and explore the concepts of collaboration with both consumers and partners in the value and supply chains. The emphasis here will be on competitive advantage through unique value propositions and positive sum competition.
|Lecture||2hrs||Not applicable||Not Yet Determined|
700 Level (Specialised)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Understand the key concepts of marketing strategy.||Knowledgeable|
|2||Examine and apply the key concepts of innovation and the diffusion of innovation||
Creative and critical thinker
|3||Examine and apply the concepts of strategic marketing and provide clear justification for your decision making.||Creative and critical thinker|
|4||Demonstrate effective written communication skills.||Knowledgeable|
Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
EMB752 and enrolled in Program BU791
MBA726 or MKG701
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
Assessment details and expectations will be discussed in class in the first session. Students will be encouraged to share their ideas for assignment 1 and receive verbal feedback in class prior to submission. Feedback from Assignment 1 and discussions in the second block of classes will help students to prepare for the second piece of assessment.
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
4 pages (or digital equivalent)
|Online Assignment Submission with plagiarism check|
|All||2||Oral and Written Piece||Individual||60%||
5 minute pitch presentation + 1,000 word report
|Online Assignment Submission with plagiarism check|
|All - Assessment Task 1:Company News Letter|
The purpose of this task is for you to develop a company news letter calling for applications for 'innovative' marketing strategy changes within the organisation
See Blackboard for further details.
|All - Assessment Task 2:Marketing Pitch and Report|
You will demonstrate understanding of breadth of knowledge and application of marketing strategy and innovation theory
|Product:||Oral and Written Piece|
Acceptable formats for pitch and report are detailed on Blackboard.
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
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