Course Coordinator:Margarietha Scheepers (mscheepe@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine Coast |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
You will progress your start-up by developing an action-focused business plan for the launch, growth and exit of an innovative start-up. You will draw from your knowledge gained throughout the EMBA and more specifically the entrepreneurship courses to research, refine and design a compelling business model and action-focused business plan to persuade your target audience of the merit of your start-up. Your final pitch will showcase your start-up and seek to convince a business panel of your purpose, whether this is to raise funds, attract strategic partners, or simply as a roadmap for the top management team. Topics include new venture entry and exit strategies, market development, financing, and the effective presentation of the start-up’s business model and plan.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Tutorial/Workshop 1 – Delivered in an intensive mode over two weekends: 9 hours each weekend, a month apart. | 9hrs | Throughout teaching period (refer to Format) | 2 times |
New venture entry and exit strategies
Testing the business concept, marketing plan and organisational plan
New venture financial projections
Business planning
New venture pitch
700 Level (Specialised)
6 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Association to Advance Collegiate Schools of Business | |
1 | Develop a market entry strategy for your new venture. |
Creative and critical thinker Engaged |
PC1.1, PC3.1 |
2 | Integrate marketing and operational assumptions from your proposed venture and develop pro-forma financial statements for the business plan of the new venture | Knowledgeable |
PC1.1, PC3.1 |
3 | Write a business plan with the purpose of convincing your target audience to raise funds, attract strategic partners, or acquire key customers. |
Creative and critical thinker Empowered |
PC1.1, PC3.1 |
4 | Pitch (present) your start-up to a panel persuading them to achieve the purpose of your plan |
Empowered Engaged |
PC1.2
|
CODE | COMPETENCY |
Association to Advance Collegiate Schools of Business | |
PC1.1 | Written Communication |
PC1.2 | Oral Communication |
PC3.1 | Problem Solving |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Enrolled in Program BU791
EMB766
MBA716
Not applicable
Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Early formative feedback will be presented during class workshops and during the Saturday 19 February pitch and business plan review workshop.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Plan | Individual | 60% | 20 pages plus appendices |
Refer to Format | Online Assignment Submission with plagiarism check |
All | 2 | Oral | Individual | 40% | 7 minutes, followed by 3 minutes Q&A |
Refer to Format | In Class |
All - Assessment Task 1:Business Plan (written) | |
Goal: | To write a persuasive business plan to achieve your startup goals. |
Product: | Plan |
Format: | Individual assessment The persuasive, written business plan should detail the market entry strategy and reflect marketing and operational assumptions the pro-forma financial statements. This task is used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Learning Objective will be assessed: Program Learning Objective 1.1 - Demonstrate effective written communication skills in a business context. Further details are provided in the assessment area of the learning management system (LMS). |
Criteria: |
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All - Assessment Task 2:Presentation of the Business Pitch | |
Goal: | To deliver a convincing new venture pitch (presentation of the business plan) to a panel of industry and academics. |
Product: | Oral |
Format: | Submit: PDF of pitch slide deck Pitch presentation and Q&A to win the hearts and minds of your audience (the panel and your classmates) delivered 3 March 2021. This task is used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Learning Objective will be assessed: Program Learning Objective 1.2 - Demonstrate effective oral communication skills in a business context. Further details are provided in the assessment area of the Learning Management System (LMS). |
Criteria: |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
You should bring a laptop to work on your business plan during all the workshop sessions.
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Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
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Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
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