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Course Outline

ENT211 Igniting Entrepreneurial Talent

Course Coordinator:Jenna Campton (jcampton@usc.edu.au) School:School of Business and Creative Industries

2026Trimester 1

UniSC Sunshine Coast

UniSC Moreton Bay

 Blended learning Most of your course is on campus but you may be able to do some components of this course online.

Online

 Online You can do this course without coming onto campus, unless your program has specified a mandatory onsite requirement.

Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?

Description

This course ignites your entrepreneurial talent by developing your innovation and entrepreneurial skills to propose a start-up idea and then test the viability of that in the form of a new venture. The ability to identify and act on a promising opportunity as well as how to scope and develop these opportunities is critical for a new venture. This course will enable you to discover your unique talent for entrepreneurship as well as ensuring the proposed business model fits the identified opportunity.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Interactive online learning activities. 1hr Week 1 11 times
Tutorial/Workshop 1 – Scheduled face to face workshops. 2hrs Week 1 11 times
Online
Learning materials – Interactive online learning activities. 1hr Week 1 11 times
Tutorial/Workshop 1 – Scheduled online workshops. 2hrs Week 1 11 times

Course Topics

Introduction to entrepreneurship

Entrepreneurial career pathways

Social and ethical entrepreneurship

Side hustles, startups, buying a business, and family businesses

Entrepreneurship and innovation within organisations

Entrepreneurial opportunities

Digital, technological and sustainable development opportunities

Finding and developing an opportunity for business ideas

Opportunity evaluation tools: Business models, feasibility analysis and business plans

Feasibility analysis

Industry, market and competitor analysis

Customer and market development

Building a startup team

Assessing a startup’s financial strength and viability

Networks and the entrepreneurship ecosystem

What level is this course?

200 Level (Developing)

Building on and expanding the scope of introductory knowledge and skills, developing breadth or depth and applying knowledge and skills in a new context. May require pre-requisites where discipline specific introductory knowledge or skills is necessary. Normally, undertaken in the second or third full-time year of an undergraduate programs.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... Professional Standard Mapping * Association to Advance Collegiate Schools of Business
1 Identify an opportunity and construct a feasible business idea which has the potential to develop into a new venture. Creative and critical thinker 
PC1, PC3, PC6
2 Illustrate the organisational processes and business model necessary for the establishment of a new venture. Knowledgeable 
PC1, PC3
3 Analyse entrepreneurial strengths and weaknesses as a basis for developing a feasible business model. Empowered 
PC1, PC6

* Competencies by Professional Body

CODE COMPETENCY
Association to Advance Collegiate Schools of Business
PC1 Communication
PC3 Creative and Critical Thinking
PC6 Career-ready

Am I eligible to enrol in this course?

Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.

Pre-requisites

Not applicable

Co-requisites

Not applicable

Anti-requisites

Not applicable

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Early and formative feedback is provided in weekly workshop exercises and in class discussions

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Artefact - Creative Individual 20% 
500 words
 Week 4 Online Submission
All 2 Oral Individual 30% 
8-10 minutes
 Week 8 Online Assignment Submission with plagiarism check
All 3 Report Individual 50% 
2000 words
 Week 11 Online Assignment Submission with plagiarism check
All - Assessment Task 1:Infographic
Goal: 
Create an infographic that examines your entrepreneurial identity by addressing:
-Your personality traits, strengths, and areas for development as an entrepreneur;
-Your motivation for pursuing or considering an entrepreneurial pathway;
-Your passion and potential industry or market focus;
-What these insights suggest about your entrepreneurial orientation and potential for venture creation.
Product: Artefact - Creative
Format: 
Submit a PDF, PPT, or JPG of your infographic. More details are available on the Learning Management System.
Criteria:
No. Learning Outcome assessed
1 
Demonstrated knowledge and application of basic entrepreneurship concepts and definitions
 3
2 
Identification of your entrepreneurial strengths and weaknesses
 3
3 
Ability to outline an entrepreneurial idea
 1
4 
Effective communication and presentation skills including the organisation, flow and visual appeal of the content
 1 3
Generic Skills: 
Communication
All - Assessment Task 2:Video Presentation of Entrepreneurial Opportunities
Goal: 
You will develop a video presentation that critically outlines, compares, and contrasts feasible entrepreneurial opportunities. As this forms the foundation for your pitch, ensure the presentation is coherent, persuasive, and maintains audience engagement.
Product: Oral
Format: 
Submit a recording of your video presentation. It must be a video file. More details are available on the Learning Management System.
Criteria:
No. Learning Outcome assessed
1 
Ability to outline feasible entrepreneurial ideas
 1
2 
Evidence of critical thinking to compare and contrast business ideas
 1
3 
Effective communication and presentation skills including the organisation, flow and visual appeal of the content
 1 3
Generic Skills: 
Communication
All - Assessment Task 3:Report The Opportunity and Feasibility of the Venture Concept
Goal: 
Prepare a feasibility report to assess a potential venture concept and opportunity.
Product: Report
Format: 
This is an individual assessment. More details are available on the Learning Management System.
Criteria:
No. Learning Outcome assessed
1 
Effective communication and report writing
 1
2 
Demonstrate critical and creative thinking to identify and solve business problems and arrive at innovative solutions
 2
3 
Demonstrated knowledge and application of entrepreneurship opportunity assessment frameworks
 1
4 
Articulation of the business model of the proposed venture concept
 1
Generic Skills: 
Communication, Problem solving

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.

Required? Author Year Title Edition Publisher
Recommended Bruce R. Barringer,R. Duane Ireland 0 Entrepreneurship 6th ed n/a

Specific requirements

Not applicable

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Eligibility for Supplementary Assessment

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
(a) The final mark is in the percentage range 47% to 49.4%; and
(b) The course is graded using the Standard Grading scale
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submissions may be penalised up to and including the following maximum percentage of the assessment task’s identified value, with weekdays and weekends included in the calculation of days late:
(a) One day: deduct 5%;
(b) Two days: deduct 10%;
(c) Three days: deduct 20%;
(d) Four days: deduct 40%;
(e) Five days: deduct 60%;
(f) Six days: deduct 80%;
(g) Seven days: A result of zero is awarded for the assessment task.
The following penalties will apply for a late submission for an online examination:
Less than 15 minutes: No penalty
From 15 minutes to 30 minutes: 20% penalty
More than 30 minutes: 100% penalty

SafeUniSC

UniSC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUniSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUniSC team by phone 07 5456 3864 or email safe@usc.edu.au.

The SafeUniSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email studentwellbeing@usc.edu.au.

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or studentcentral@usc.edu.au.

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email studentwellbeing@usc.edu.au or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email AccessAbility@usc.edu.au or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Central Examinations
  • Deferred Examinations
  • Student Conduct
  • Students with a Disability

For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching

Student Charter

UniSC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.

General Enquiries

  • In person:
    • UniSC Sunshine Coast - Student Central, Ground Floor, Building C, 90 Sippy Downs Drive, Sippy Downs
    • UniSC Moreton Bay - Service Centre, Ground Floor, Foundation Building, Gympie Road, Petrie
    • UniSC SouthBank - Student Central, Building A4 (SW1), 52 Merivale Street, South Brisbane
    • UniSC Gympie - Student Central, 71 Cartwright Road, Gympie
    • UniSC Fraser Coast - Student Central, Student Central, Building A, 161 Old Maryborough Rd, Hervey Bay
    • UniSC Caboolture - Student Central, Level 1 Building J, Cnr Manley and Tallon Street, Caboolture
  • Tel:+61 7 5430 2890
  • Email:studentcentral@usc.edu.au
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