Course Coordinator:Renee Coman (rnc003@student.usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine Coast |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
In this course you will develop, collaborate and work on a start-up venture idea and be supported and mentored by experienced entrepreneurs. You will be inspired by the stories of student entrepreneurs, identify an opportunity, develop a business concept, discover customer needs and validate it. We use lean startup principles and make it happen during Startup Weekend. Startup Weekends are experiential entrepreneurship events where startup enthusiasts form teams and launch startups within 54-hours. Online learners will be able to join into virtual sessions during this weekend. Your experiences, start-up story and business action plan will enable you to create your own future.
Activity | Hours | Beginning Week | Frequency |
Blended learning | |||
Online – Pre-recorded concept videos and associated activity | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – In-class tutorial | 2hrs | Week 2 | 11 times |
Online | |||
Online – Pre-recorded concept videos and associated activity | 1hr | Week 1 | 12 times |
Tutorial/Workshop 1 – Interactive zoom tutorial | 2hrs | Week 2 | 11 times |
Introduction and overview of Startup LaunchLab course
Entrepreneurship: The lean start-up way
Entrepreneurship, innovation and startups in your industry
Opportunities and business planning
Developing and pitching your business concept
Customer and market development
The business model canvas: Using the canvas as a lean-startup tool for action
Customer contact: Getting oug of the Building
New venture teams and finding your co-founders
Lean startup in action: Startup Weekend
Reflections: Personal, team, venture and process
Storytelling: “Talking” your startup into being
Developing an action-focused business plan
300 Level (Graduate)
12 units
Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Association to Advance Collegiate Schools of Business | |
1 | Identify the relevant tasks related to the formation of a successful venture. | Creative and critical thinker |
PC3.1
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2 | Analyse effective pathways for venture development. | Knowledgeable |
PC3.1
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3 | Apply and execute processes for the formation of a venture. | Engaged |
PC3.1
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4 | Confidently establish the groundwork for a sustainable venture. | Empowered |
PC3.1
|
5 | Demonstrate effective oral communication skills in a business context | Empowered |
PC1.2
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6 | Demonstrate an understanding of effectively managing and working in teams in a business context. | Engaged |
PC2.1
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7 | Demonstrate a capacity for responsible and adaptive self-management necessary for building a successful business career |
Engaged Sustainability-focussed |
PC6
|
CODE | COMPETENCY |
Association to Advance Collegiate Schools of Business | |
PC1.2 | Oral Communication |
PC2.1 | Teamwork |
PC3.1 | Problem Solving |
PC6 | Career-ready |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Not applicable
Not applicable
Not applicable
Not applicable
Standard Grading (GRD)
High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
The first assessment task provides an opportunity for students to articulate their business concept, obtain peer feedback and feedback from lecturers, and respond to this in the written concept statement.
Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
All | 1 | Oral and Written Piece | Individual | 20% | 5-minute presentation 1,000-word Concept Proposal |
Refer to Format | Online Assignment Submission with plagiarism check |
All | 2 | Journal | Individual | 40% | 8-12 images and 1,000 words |
Week 9 | Online Assignment Submission with plagiarism check |
All | 3 | Artefact - Creative, and Written Piece | Individual or Group | 40% | 2,500 words |
Week 13 | Online Assignment Submission with plagiarism check |
All - Assessment Task 1:Concept Presentation and Proposal | ||||||||||||||||||||||
Goal: | The purpose of this task is to articulate your venture concept and incorporate feedback to develop a concept proposal. |
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Product: | Oral and Written Piece | |||||||||||||||||||||
Format: | Submit: Week 4 - in class presentation Week 5 - Proposal. Concept Presentation (5 minutes) plus Written Proposal of 1,000 words. This is an individual assessment. The concept presentation should be delivered in class, while the concept proposal should be prepared as a word document. Details are provided in class and on the course Blackboard site. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Learning Objectives will be assessed:PLO1.2: Oral Communication Demonstrate effective oral communication skills in a business context. |
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Criteria: |
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Generic Skills: | Communication, Problem solving |
All - Assessment Task 2:Photo Essay Start-up Experience Reflection | |||||||||||||||||||
Goal: | The purpose of this task is to reflect on your start-up experience by discussing key learnings related to personal realisations and the lean start up process. |
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Product: | Journal | ||||||||||||||||||
Format: | Photo essay of minimum 8-12 images and captions of 1000 words.This is an individual assessment. The photo essay can be prepared in a presentation, word document or online blog. An example will be provided in class and on the course Blackboard site. |
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Criteria: |
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Generic Skills: | Communication, Problem solving |
All - Assessment Task 3:Short Business Plan and 2 Minute Marketing Video | ||||||||||||||||||||||||||||
Goal: | The purpose of this task is to compile a short business plan aligned to the goals of your chosen startup and communicating the startup story |
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Product: | Artefact - Creative, and Written Piece | |||||||||||||||||||||||||||
Format: | Business Plan of 2500 words and short marketing video, drawing on the work done over Startup Weekend.You can choose to attempt this task as an individual or in a group but need to register this with your course coordinator. The business plan should be prepared as a word document and link to the video uploaded through SafeAssign. Details are given in class and on the course Blackboard site.. |
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Criteria: |
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Generic Skills: | Communication, Problem solving |
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.
Required? | Author | Year | Title | Edition | Publisher |
Required | Text A: Blank, S. & Dorf, B | 2012 | The Startup Owner's Manual | K&S Ranch, Inc. Publishers |
Students must be able to participate in Startup Weekend as a WIL experience, therefore needs to contact the Course Coordinator and seek approval.
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
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