Course Outline

IBS200 International Marketing and Markets

Course Coordinator:Jacqueline Burgess ( School:School of Business and Creative Industries

2022Semester 1

USC Sunshine Coast

USC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.


Online You can do this course without coming onto campus.

Please go to the USC website for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?


In this digital age, even a small business can market internationally. However, regardless of business size and technical innovation, successful international marketing requires a strong understanding in the many aspects of marketing to a different country. In this course, you will gain theoretical and practical experience in researching and developing a new international marketing plan for a real client situation.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Weekly, online delivery of learning materials including readings, activities and videos. 1hr Week 1 13 times
Tutorial/Workshop 1 – 10 weekly, scheduled, live workshops. 2hrs Week 2 10 times
Information session – Assessment task information sessions conducted on Zoom the week in which each assessment task is due. These will be live and recorded. 2hrs Throughout teaching period (refer to Format) 3 times
Learning materials – Weekly, online delivery of learning materials including readings, activities and videos. 1hr Week 1 13 times
Tutorial/Workshop 1 – 10 weekly, scheduled, live workshops on Zoom (recorded). 2hrs Week 1 10 times
Information session – Assessment task information sessions conducted on Zoom the week in which each assessment task is due. These will be live and recorded. 2hrs Throughout teaching period (refer to Format) 3 times

Course Topics

  • Introduction to International Marketing
  • Global Politics in International Marketing
  • Social and Cultural Considerations in International Marketing
  • The Global Trade Market
  • Niche International Marketing Strategies
  • Global International Marketing Strategies
  • Market Entry Strategies
  • Products and Branding in International Marketing
  • International Distribution and Logistics
  • International Marketing Communications
  • Setting International Prices
  • International Marketing Research

What level is this course?

200 Level (Developing)

Building on and expanding the scope of introductory knowledge and skills, developing breadth or depth and applying knowledge and skills in a new context. May require pre-requisites where discipline specific introductory knowledge or skills is necessary. Normally, undertaken in the second or third full-time year of an undergraduate programs.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... Professional Standard Mapping * Association to Advance Collegiate Schools of Business
1 Demonstrate knowledge of key international marketing theories and concepts in international marketing situations. Knowledgeable
PC5, PC6, PC6.2
2 Identify and solve international marketing issues and arrive at practical, innovative solutions. Creative and critical thinker
PC3, PC3.1, PC6, PC6.2
3 Communicate using advanced written skills in an international marketing context. Empowered
PC1, PC1.1, PC6
4 Recognise cultural differences in an international marketing context. Ethical
PC5, PC5.1, PC6, PC6.2
5 Apply international marketing knowledge and skills to professional standards. Empowered
PC6, PC6.2

* Competencies by Professional Body

Association to Advance Collegiate Schools of Business
PC1 Communication
PC1.1 Written Communication
PC3 Creative and Critical Thinking
PC3.1 Problem Solving
PC5 Cultural Awareness
PC5.1 Diversity
PC6 Career-ready
PC6.2 Discipline Knowledge

Am I eligible to enrol in this course?

Refer to the USC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.


BUS105 or IBS100


Not applicable


Not applicable

Specific assumed prior knowledge and skills (where applicable)

Not applicable

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Task 1 provides early summative feedback to students of their understanding of theoretical concepts. Tutorials commence in early in the semester and will also provide early feedback through activities and discussions.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Written Piece Individual 20%
1000 words.
Week 4 Online Assignment Submission with plagiarism check
All 2 Report Individual 30%
1000 words
Week 8 Online Assignment Submission with plagiarism check
All 3 Report Individual 50%
25 Slides
Week 13 Online Assignment Submission with plagiarism check
All - Assessment Task 1:International Marketing Blog Posts
Creatively apply international marketing theory by writing two blog posts of no more than 500 words each.
Product: Written Piece
Based on recent international marketing trends related to cultural, political and economic forces, identify and report on how two issues have impacted on the practice of international marketing. The two blog posts must follow the blog post format. Please see the Canvas for further details.
No. Learning Outcome assessed
Identification and critical analysis of pertinent marketing issues in an international context.
1 4 5
Demonstration of an understanding and application of international marketing concepts.
1 4
Application of an appropriate and professional blog format and communication skills.
All - Assessment Task 2:International Marketing Situational Analysis
Demonstrate knowledge of international marketing theory and practice through preparation of a situational analysis.
Product: Report
Provide a background and situational analysis for an organisation so they can enter the international market. This assessment task scaffolds into Task 3.
No. Learning Outcome assessed
Identification and critical analysis of pertinent issues in an international marketing context.
1 2 5
Analysis and interpretation of an international marketing opportunity and environment.
1 2 5
Accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling, and punctuation.
All - Assessment Task 3:International Marketing Plan
Develop a deeper understanding of the theory and practice of international marketing by developing an international marketing plan for the chosen client organisation.
Product: Report
The written report will be presented as a PowerPoint presentation (not a video). Further details are available on Canvas.
No. Learning Outcome assessed
Demonstrate critical and creative thinking to identify effective international marketing proposals.
1 2 4 5
Appreciation and respect for cultural and other forms of diversity in a business context.
4 5
Identification and critical analysis of pertinent issues in an international marketing context
1 5
Effective communication and presentation skills including the organisation, flow, accuracy of written work, English expression and visual appeal of the content.

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Directed study hours may vary by location. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.

Required? Author Year Title Edition Publisher
Required Isobel Doole,Robin Lowe,Alexandra Kenyon 2019 International Marketing Strategy: Analysis, Development and Implementation 8th Cengage

Specific requirements

You are required to complete the required readings prior to coming to class.

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Eligibility for Supplementary Assessment

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task.
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task.
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.


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The SafeUSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or

Wellbeing Services

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To book a confidential appointment go to Student Hub, email or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Administration of Central Examinations
  • Deferred Examinations
  • Student Academic Misconduct
  • Students with a Disability

Visit the USC website:

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General Enquiries

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