Course Coordinator:David Fleischman (firstname.lastname@example.org) School:School of Business and Creative Industries
UniSC Sunshine Coast
UniSC Moreton Bay
|Blended learning||Most of your course is on campus but you may be able to do some components of this course online.|
|Online||You can do this course without coming onto campus.|
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
Service industries dominate the economy of most nations. Indeed, more than three-quarters of all new employment around the world is in the service sector in areas such as tourism, sport, telecommunication, finance, social networking and charities. This course examines key concepts, tools and models that underpin service success. The topics covered in the course include the distinctive nature of services, the importance of building relationships with consumers, designing successful services, and managing services for sustainability.
|Learning materials – Interactive online learning activities.||1hr||Week 1||13 times|
|Tutorial/Workshop 1 – Scheduled face to face workshops.||2hrs||Week 1||13 times|
|Learning materials – Interactive online learning activities.||1hr||Week 1||13 times|
|Tutorial/Workshop 1 – Scheduled online workshops (Recorded).||2hrs||Week 1||13 times|
200 Level (Developing)
|Course Learning Outcomes On successful completion of this course, you should be able to...||Graduate Qualities Completing these tasks successfully will contribute to you becoming...|
|1||Demonstrate knowledge of the principles and concepts underlying services marketing.||Knowledgeable|
|2||Demonstrate creative and strategic thinking so as to make optimal decisions regarding services marketing and communicate this in an engaging written, visual and verbal manner.||
|3||Use critical thinking to recognise trends, and evaluate and solve services marketing problems||Creative and critical thinker|
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Standard Grading (GRD)
|High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).|
This course provides early feedback to students in two ways. First, students will be provided formative feedback concerning their assessments via tutorial workshops throughout the semester. Second, students receive summative feedback through the marking of their assessments.
|Delivery mode||Task No.||Assessment Product||Individual or Group||Weighting %||What is the duration / length?||When should I submit?||Where should I submit it?|
|Week 4||Online Submission|
|All||2||Artefact - Creative, and Written Piece||Individual or Group||35%||
|Week 9||Online Assignment Submission with plagiarism check|
|All||3||Report||Individual or Group||45%||
|Week 13||Online Assignment Submission with plagiarism check|
|All - Assessment Task 1:Services Case Study|
The case study will examine your understanding of and capacity to apply services marketing concepts covered across the first four weeks of the course.
|All - Assessment Task 2:Service Trend Podcast|
You are to exhibit your currency of the services by providing analytical commentary on an innovative service trend. Through your commentary, you will identify the trend and what is influencing its development, discuss a target persona it seeks to appeal to and highlight the advantages and disadvantages organisations need to consider concerning the trend.
|Product:||Artefact - Creative, and Written Piece|
|All - Assessment Task 3:Service Re-design Report|
You will demonstrate a breadth and depth of understanding services marketing theories and concepts by critically engaging with and applying the marketing mix to identify opportunities and formulate improvements for redesigning components of the service offering.
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.
|Required||Jochen Wirtz,Christopher H. Lovelock||2023||Essentials of Services Marketing||4th ed.||Pearson Higher Education|
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
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For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.
If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or email@example.com.
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