Course Outline
MKG324 Marketing Futures
Course Coordinator:Luke Hawley (lhawley@usc.edu.au) School:School of Business and Creative Industries
2024Semester 2
UniSC Sunshine CoastUniSC Moreton BayUniSC Southbank |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus. |
Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
What is this course about?
Description
Marketing is dynamic and continually evolving. As an emerging marketing professional, it is critical that you cultivate foresight and acumen to ensure that you are at the forefront of marketing practice in the 21st century. In this capstone course, you will harmonise contemporary marketing practices and theories as well as consolidate and expand your marketing knowledge and skills to be career-ready.
How will this course be delivered?
| Activity | Hours | Beginning Week | Frequency |
| Blended learning | |||
| Lecture – Pre-recorded concept videos and associated activity | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – In-class tutorial | 2hrs | Week 2 | 11 times |
| Online | |||
| Lecture – Pre-recorded concept videos and associated activity | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – Interactive zoom tutorial online | 2hrs | Week 2 | 11 times |
Course Topics
Course welcome, social media and digital marketing, marketing futures and being a 21st century marketer
What level is this course?
300 Level (Graduate)
What is the unit value of this course?
12 units
How does this course contribute to my learning?
| Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Association to Advance Collegiate Schools of Business | |
| 1 | Synthesise, critique and harmonise contemporary marketing practices and theory. |
Creative and critical thinker Empowered |
PC1.1, PC3, PC6 |
| 2 | Cultivate marketing foresight and acumen. |
Creative and critical thinker Empowered |
PC1.2, PC1.3, PC2.1, PC3, PC6, PC6.2 |
| 3 | Consolidate and expand current marketing knowledge and skills to be career-ready. |
Knowledgeable Creative and critical thinker |
PC1, PC1.3, PC6, PC6.1, PC6.2 |
* Competencies by Professional Body
| CODE | COMPETENCY |
| Association to Advance Collegiate Schools of Business | |
| PC1 | Communication |
| PC1.1 | Written Communication |
| PC1.2 | Oral Communication |
| PC1.3 | Digital Literacy |
| PC2.1 | Teamwork |
| PC3 | Creative and Critical Thinking |
| PC6 | Career-ready |
| PC6.1 | Self-management |
| PC6.2 | Discipline Knowledge |
Am I eligible to enrol in this course?
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Pre-requisites
BUS105 and MKG210
Co-requisites
Not applicable
Anti-requisites
Not applicable
Specific assumed prior knowledge and skills (where applicable)
Not applicable
How am I going to be assessed?
Grading Scale
Standard Grading (GRD)
| High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Details of early feedback on progress
Advice and tips on how to approach the course and assessment will be provided in early lectures and tutorials. Early feedback will also be provided via Assessment Task 1.
Assessment tasks
| Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
| All | 1 | Written Piece | Individual | 25% | 1000 words |
Week 4 | Online Assignment Submission with plagiarism check |
| All | 2 | Artefact - Creative, and Written Piece | Group | 35% | 15 minutes, 1000 words. |
Week 8 | Online Assignment Submission with plagiarism check |
| All | 3 | Artefact - Creative | Individual | 40% | 2,500 words |
Week 13 | Online Assignment Submission with plagiarism check |
| All - Assessment Task 1:Social Media Marketing Article for The Conversation | |||||||||||||
| Goal: | Identify, synthesise and critique a contemporary social media or digital marketing practice and link this practice to marketing theory. |
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| Product: | Written Piece | ||||||||||||
| Format: | This is an individual assessment task. You are to write a news article for The Conversation on a social media marketing topic of your choosing. In the news article, you will identify, synthesise and critique an interesting contemporary social media marketing practice and link this practice back to marketing theory (abductive reasoning). |
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| Criteria: |
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| Generic Skills: | Communication |
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| All - Assessment Task 2:Professional Training Resource | |||||||||||||||||||
| Goal: | Cultivate marketing foresight, acumen and a capability to identify and predict the likely implications of an emerging digital marketing trend. |
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| Product: | Artefact - Creative, and Written Piece | ||||||||||||||||||
| Format: | You are to form groups. You are to identify, analyse and predict the likely implications of an emerging marketing trend (inductive reasoning) and create an engaging webinar training resource for marketing professionals. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: - Program Competency 2.1 Teamwork: Demonstrate an understanding of effectively managing and working in teams in a business context. |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration, Applying technologies |
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| All - Assessment Task 3:Professional Activation Journal | ||||||||||||||||||||||
| Goal: | Consolidate and expand current marketing knowledge and skills to be career-ready. |
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| Product: | Artefact - Creative | |||||||||||||||||||||
| Format: | This is an individual assessment task. In a professional activation journal, you will demonstrate development over the semester towards your occupational goals as a 21st century marketer. Your professional activation journal will be presented in Microsoft Sway, documenting self-learning activities that you have undertaken, articulating your learning gains and through reflection, linking these back to your knowledge of marketing theory (abductive reasoning). This task fosters professional empowerment as you will self-determine and undertake relevant self-learning, and through this strengthen your professional self-efficacy, reflexivity and self-regulatory skills. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: Program Competency 1.1 Written communication: Demonstrate effective written communication skills in a business context. |
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| Criteria: |
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| Generic Skills: | Communication, Problem solving |
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Directed study hours
A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Schedule
| Period and Topic | Activities |
Week 1: Course welcome + Social Media and Digital marketing |
Lecture and Zoom Drop In |
Week 2: Social Media and Digital Marketing |
Lecture and Tutorial |
Week 3: Social Media and Digital Marketing |
Lecture and Tutorial |
Week 4: Social Media and Digital marketing |
Lecture and Tutorial |
Week 5: Marketing Futures |
Lecture and Tutorial |
Week 6: Marketing Futures |
Lecture and Tutorial |
Week 7: Marketing Futures |
Lecture and Tutorial |
Week 8: Marketing Futures |
Lecture and Tutorial |
Week 9: Being a 21st Century Marketer |
Lecture and Tutorial |
Week 10: Being a 21st Century Marketer |
Lecture and Tutorial |
Week 11: Being a 21st Century Marketer |
Lecture and Tutorial |
Week 12: Being a 21st Century Marketer |
Lecture and Tutorial |
Week 13: Self Directed Study |
n/a |
What resources do I need to undertake this course?
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
Prescribed text(s) or course reader
Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.
| Required? | Author | Year | Title | Edition | Publisher |
| Required | Tuten T.L. and Solomon M.R. | 2018 | Social Media Marketing | 3rd | Sage |
Specific requirements
Not applicable
How are risks managed in this course?
What administrative information is relevant to this course?
Assessment: Academic Integrity
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Assessment: Additional Requirements
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Assessment: Submission penalties
Late submission of assessment tasks may be penalised at the following maximum rate: - 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. - 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. - A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.
SafeUniSC
UniSC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUniSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUniSC team by phone 07 5456 3864 or email safe@usc.edu.au.
The SafeUniSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email studentwellbeing@usc.edu.au.
Study help
For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.
If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or studentcentral@usc.edu.au.
Wellbeing Services
Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.
To book a confidential appointment go to Student Hub, email studentwellbeing@usc.edu.au or call 07 5430 1226.
AccessAbility Services
Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.
To book a confidential appointment go to Student Hub, email AccessAbility@usc.edu.au or call 07 5430 2890.
Links to relevant University policy and procedures
For more information on Academic Learning & Teaching categories including:
- Assessment: Courses and Coursework Programs
- Review of Assessment and Final Grades
- Supplementary Assessment
- Central Examinations
- Deferred Examinations
- Student Conduct
- Students with a Disability
For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching
Student Charter
UniSC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.
General Enquiries
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In person:
- UniSC Sunshine Coast - Student Central, Ground Floor, Building C, 90 Sippy Downs Drive, Sippy Downs
- UniSC Moreton Bay - Service Centre, Ground Floor, Foundation Building, Gympie Road, Petrie
- UniSC SouthBank - Student Central, Building A4 (SW1), 52 Merivale Street, South Brisbane
- UniSC Gympie - Student Central, 71 Cartwright Road, Gympie
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- UniSC Caboolture - Student Central, Level 1 Building J, Cnr Manley and Tallon Street, Caboolture
- Tel:+61 7 5430 2890
- Email:studentcentral@usc.edu.au