Course Coordinator:Leonard Vance (lvance@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus, unless your program has specified a mandatory onsite requirement. |
Please go to unisc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
Events are prominent in our lives and societies. Often seen as highlights and special points in time and space that mark our most memorable milestones. The global and prosperous industry of special event management offers exciting and rapidly expanding career opportunities. This course provides knowledge of modern event management techniques. You will develop the necessary skills to design and plan for memorable and enduring event experiences. The course incorporates case studies and industry interviews to provide a contemporary context for examining best practice in events management.
| Activity | Hours | Beginning Week | Frequency |
| Blended learning | |||
| Learning materials – Interactive online learning material. | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – Scheduled face to face workshops. | 2hrs | Week 1 | 10 times |
| Online | |||
| Learning materials – Interactive online learning material. | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – Interactive online zoom workshop (recorded) | 2hrs | Week 1 | 10 times |
Perspectives on events
Event concepts, impacts and legacies
Enduring events (and sustainability)
Strategic planning for events
Event teams, leadership and OH&S
Project management for events
Venue, logisitics and risk management
Event funding and finances
Events and marketing
On stage/back stage at events
Event evaluation
Events on tour
Getting a gig
200 Level (Developing)
12 units
| Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Competencies from multiple Professional Bodies (see below) * | |
| 1 | Compose effective, professional and persuasive written oral and digital communication solutions |
Creative and critical thinker Empowered |
PC1, PC1.1, PC1.2, PC1.3, 3.1, 4.1.4, 12.2.2 |
| 2 | Adapt and apply interpersonal skills to work independently, collaboratively and efficiently in a simulated event team environment |
Ethical Engaged |
PC2, PC4, PC5, PC6 |
| 3 | Apply discipline knowledge and skills in an event management context |
Knowledgeable Sustainability-focussed |
PC3, PC6 |
| 4 | Apply critical and creative thinking to develop and evaluate appropriate solutions in an event management context |
Creative and critical thinker Empowered Engaged |
PC3, PC6 |
| CODE | COMPETENCY |
| Association to Advance Collegiate Schools of Business | |
| PC1 | Communication |
| PC1.1 | Written Communication |
| PC1.2 | Oral Communication |
| PC1.3 | Digital Literacy |
| PC2 | Collaboration |
| PC3 | Creative and Critical Thinking |
| PC4 | Community Consciousness |
| PC5 | Cultural Awareness |
| PC6 | Career-ready |
| Education for Sustainable Development Goals | |
| 3.1 | Cognitive Learning objectives for “Good Health and Well-Being” |
| 4.1.4 | The learner understands the important role of culture in achieving sustainability. |
| 12.2.2 | The learner is able to encourage others to engage in sustainable practices in consumption and production. |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Not applicable
Not applicable
Not applicable
Knowledge of basic tourism, leisure and event management principles, analytical skills, report writing skills and basic market research skills.
Not applicable
Standard Grading (GRD)
| High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Tutorial time will be dedicated in Weeks 3 and 4 of the course to provide feedback on students event concepts prior to finalisation of Task1.
| Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
| All | 1 | Artefact - Professional | Individual | 25% | 10-minute digital presentation |
Week 5 | Online Assignment Submission with plagiarism check |
| All | 2 | Case Study | Individual | 25% | 1,500 words |
Week 10 | Online Assignment Submission with plagiarism check |
| All | 3a | Plan | Group | 40% | 2000 words |
Week 12 | Online Assignment Submission with plagiarism check |
| All | 3b | Report | Individual | 10% | 400 words |
Week 12 | Online Assignment Submission with plagiarism check |
| All - Assessment Task 1:Event Concept Plan | ||||||||||||||||
| Goal: | To encourage creativity in the design of a realistic event concept. |
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| Product: | Artefact - Professional | |||||||||||||||
| Authorship Statement: | ||||||||||||||||
| Format: | An individual assessment task comprising a 10 minutes maximum presentation outlining the plan via a digital format, e.g. video or narrated PowerPoint presentation |
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| Criteria: |
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| Generic Skills: | Communication, Problem solving, Information literacy |
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| All - Assessment Task 2:Real Event Observation and Evaluation | ||||||||||||||||
| Goal: | To conduct a critical analysis of a real-world event situation and offer theoretically sound recommendations and solutions. |
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| Product: | Case Study | |||||||||||||||
| Authorship Statement: | ||||||||||||||||
| Format: | Reflective report based on an event the student has attended |
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| Criteria: |
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| Generic Skills: | Communication, Problem solving, Information literacy |
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| All - Assessment Task 3a:Event Management Plan | |||||||||||||
| Goal: | To apply discipline knowledge in an event management planning scenario. |
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| Product: | Plan | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | A written event management plan |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration, Problem solving, Organisation |
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| All - Assessment Task 3b:Self and Peer Assessment Reflection | |||||||||||||
| Goal: | To reflect on the learning experiences arising from the challenges and opportunities presented by working on the collaboratively produced Event Management Plan. |
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| Product: | Report | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | An individual submission inclusive of a peer assessment questionnaire and written report. |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
You need regular access to the resource(s) below. Many texts are available as ebooks through the Library at no additional cost.
| Required? | Author | Year | Title | Edition | Publisher |
| Required | John Allen, Rob Harris, Leo Jago, Andrew Tatrai, Paul Jonson, Eamon D’Arcy | 2022 | Festival and Special Event Management, Essentials Edition | n/a | John Wiley & Sons |
Not applicable
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
(a) The final mark is in the percentage range 47% to 49.4%; and
(b) The course is graded using the Standard Grading scale
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Late submissions may be penalised up to and including the following maximum percentage of the assessment task’s identified value, with weekdays and weekends included in the calculation of days late:
(a) One day: deduct 5%;
(b) Two days: deduct 10%;
(c) Three days: deduct 20%;
(d) Four days: deduct 40%;
(e) Five days: deduct 60%;
(f) Six days: deduct 80%;
(g) Seven days: A result of zero is awarded for the assessment task.
The following penalties will apply for a late submission for an online examination:
Less than 15 minutes: No penalty
From 15 minutes to 30 minutes: 20% penalty
More than 30 minutes: 100% penalty
For more information on Academic Learning & Teaching categories including:
For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching
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For course-specific questions, contact your teaching staff or Course Coordinator.
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