Course Outline

TSM200 Creating and Managing Event Experiences

Course Coordinator:Leonard Vance ( School:School of Business and Creative Industries

2023Semester 2

UniSC Sunshine Coast

UniSC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.


Online You can do this course without coming onto campus.

Please go to for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?


Events have become prominent in our lives and societies. Often seen as highlights and the special points in time and space by which we mark our most memorable milestones. The global industry of special events, celebrations and entertainment continues to prosper and event management offers exciting and rapidly expanding career opportunities. This course will build your foundational knowledge of modern event management processes and techniques. It enables you to develop the necessary skills to design and plan for memorable and enduring event experiences. The course incorporates case studies and industry interviews to provide a contemporary context for examining best practice in events management. 

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Interactive online learning material. 1.5hrs Week 1 13 times
Tutorial/Workshop 1 – Scheduled face to face workshops. 2hrs Week 1 10 times
Learning materials – Interactive online learning material. 1.5hrs Week 1 13 times
Tutorial/Workshop 1 – Interactive online zoom workshop (recorded) 2hrs Week 1 10 times

Course Topics

Perspectives on events

Event concepts, impacts and legacies

Enduring events (and sustainability)

Strategic planning for events

Event teams, leadership and OH&S

Project management for events

Venue, logisitics and risk management

Event funding and finances

Events and marketing

On stage/back stage at events

Event evaluation

Events on tour

Getting a gig

What level is this course?

200 Level (Developing)

Building on and expanding the scope of introductory knowledge and skills, developing breadth or depth and applying knowledge and skills in a new context. May require pre-requisites where discipline specific introductory knowledge or skills is necessary. Normally, undertaken in the second or third full-time year of an undergraduate programs.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... Professional Standard Mapping * Competencies from multiple Professional Bodies (see below) *
1 Compose effective, professional and persuasive written oral and digital communication solutions Creative and critical thinker
PC1, PC1.1, PC1.2, PC1.3, 3.1, 4.1.4, 12.2.2
2 Adapt and apply interpersonal skills to work independently, collaboratively and efficiently in a simulated event team environment Ethical
PC2, PC4, PC5, PC6
3 Apply discipline knowledge and skills in an event management context Knowledgeable
PC3, PC6
4 Apply critical and creative thinking to develop and evaluate appropriate solutions in an event management context Creative and critical thinker
PC3, PC6

* Competencies by Professional Body

Association to Advance Collegiate Schools of Business
PC1 Communication
PC1.1 Written Communication
PC1.2 Oral Communication
PC1.3 Digital Literacy
PC2 Collaboration
PC3 Creative and Critical Thinking
PC4 Community Consciousness
PC5 Cultural Awareness
PC6 Career-ready
Education for Sustainable Development Goals
3.1 Cognitive Learning objectives for “Good Health and Well-Being”
4.1.4 The learner understands the important role of culture in achieving sustainability.
12.2.2 The learner is able to encourage others to engage in sustainable practices in consumption and production.

Am I eligible to enrol in this course?

Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.




Not applicable


Not applicable

Specific assumed prior knowledge and skills (where applicable)

Knowledge of basic tourism, leisure and event management principles, analytical skills, report writing skills and basic market research skills.

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Tutorial time will be dedicated in Weeks 3 and 4 of the course to provide feedback on students event concepts prior to finalisation of Task1.

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Artefact - Professional Individual 25%
10-minute digital presentation
Week 5 Online Assignment Submission with plagiarism check
All 2 Case Study Individual 25%
1,500 words
Week 10 Online Assignment Submission with plagiarism check
All 3a Plan Group 40%
2000 words
Week 13 Online Assignment Submission with plagiarism check
All 3b Report Individual 10%
400 words
Week 13 Online Assignment Submission with plagiarism check
All - Assessment Task 1:Event Concept Plan
To encourage creativity in the design of a realistic event concept.
Product: Artefact - Professional
An individual assessment task comprising a 10 minutes maximum presentation outlining the plan via a digital format, e.g. video or narrated PowerPoint presentation
No. Learning Outcome assessed
Communication of professional response to an event concept submission brief
1 3 4
Appropriate choice and effective us of digital tools/channels
Application of discipline knowledge
Application of radical (breakthrough) creativity to develop innovative solutions to business problems.
All - Assessment Task 2:Real Event Observation and Evaluation
To conduct a critical analysis of a real-world event situation and offer theoretically sound recommendations and solutions.
Product: Case Study
Reflective report based on an event the student has attended
No. Learning Outcome assessed
Identification and critical analysis of pertinent issues in an event management context
3 4
Application of discipline knowledge
Utilise creativity to develop innovative solutions to event management problems
Accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling and Harvard referencing style
All - Assessment Task 3a:Event Management Plan
To apply discipline knowledge in an event management planning scenario.
Product: Plan
A written event management plan
No. Learning Outcome assessed
​Application of academic and industry knowledge
2 3 4
Application of creative and critical thinking to develop appropriate solutions in an event management context.
3 4
Referencing of sources using Harvard referencing style
All - Assessment Task 3b:Self and Peer Assessment Reflection
To reflect on the learning experiences arising from the challenges and opportunities presented by working on the collaboratively produced Event Management Plan.
Product: Report
An individual submission inclusive of a peer assessment questionnaire and written report.
No. Learning Outcome assessed
Application of interpersonal skills to work effectively within a simulated event management team scenario
Application of self-reflection for personal development
Written communication skills

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.

Required? Author Year Title Edition Publisher
Required John Allen, Rob Harris, Leo Jago, Andrew Tatrai, Paul Jonson, Eamon D’Arcy 2022 Festival and Special Event Management, Essentials Edition n/a John Wiley & Sons

Specific requirements

Not applicable

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.


UniSC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUSC team by phone 07 5456 3864 or email

The SafeUSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Administration of Central Examinations
  • Deferred Examinations
  • Student Academic Misconduct
  • Students with a Disability

For more information, visit

Student Charter

UniSC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.

General Enquiries

  • In person:
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    • UniSC Moreton Bay - Service Centre, Ground Floor, Foundation Building, Gympie Road, Petrie
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  • Tel:+61 7 5430 2890