Course Outline

TSM315 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events

Course Coordinator:Leonard Vance (lvance@usc.edu.au) School:School of Business and Creative Industries

2024Semester 1

UniSC Sunshine Coast

UniSC Moreton Bay

Blended learning Most of your course is on campus but you may be able to do some components of this course online.

Online

Online You can do this course without coming onto campus.

Please go to usc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.

What is this course about?

Description

The Meetings, Incentives, Conventions and Exhibitions (MICE) industry continues to grow globally. It offers many diverse employment opportunities and makes significant contributions in economic and non-economic terms. The course takes a global perspective of case studies & industry guest speakers to provide a contemporary & cultural context for examining best practice in planning & activation of MICE. The course provides a succinct overview of the major stakeholders in MICE & what fuels their interest & efforts in terms of realising ROI and giving back to communities.

How will this course be delivered?

Activity Hours Beginning Week Frequency
Blended learning
Learning materials – Interactive online learning activities. 1hr Week 1 12 times
Tutorial/Workshop 1 – Scheduled face to face workshops. 2hrs Week 1 12 times
Online
Learning materials – Interactive online learning activities. 1hr Week 1 12 times
Tutorial/Workshop 1 – Scheduled online workshops (Recorded). 2hrs Week 1 12 times

Course Topics

  • MICE categories & characteristics for destination marketing
  • Current and emerging business models for MICE
  • Risk and resilience management, legal and regulatory frameworks
  • Cross-cultural knowledge transfer and activation
  • Program and event experience design
  • Marketing and funding for MICE
  • Site inspections and client briefs
  • Facilities and yield management
  • Staging of business events
  • Inclusive design and accessibility
  • Where to for MICE careers?

What level is this course?

300 Level (Graduate)

Demonstrating coherence and breadth or depth of knowledge and skills. Independent application of knowledge and skills in unfamiliar contexts. Meeting professional requirements and AQF descriptors for the degree. May require pre-requisites where discipline specific introductory or developing knowledge or skills is necessary. Normally undertaken in the third or fourth full-time study year of an undergraduate program.

What is the unit value of this course?

12 units

How does this course contribute to my learning?

Course Learning Outcomes On successful completion of this course, you should be able to... Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... Professional Standard Mapping * Competencies from multiple Professional Bodies (see below) *
1 Analyse and evaluate events-related businesses to develop and apply innovative solutions using existing TLE frameworks. Creative and critical thinker
PC3, PC6.2
2 Demonstrate effective, professional and persuasive written and oral communication skills. Empowered
Engaged
PC1, PC1.1, PC1.3
3 Understand how to work independently, collaboratively and efficiently in a team environment with internal and external stakeholders. Engaged
PC2, PC2.1, PC5, PC5.1
4 Demonstrate sound discipline knowledge and skills to explain the nature and scope of the MICE and related Industry. Knowledgeable
PC6, PC6.2
5 Evaluate aspects of MICE organisations for their corporate governance and TBL policies and practices. Ethical
Sustainability-focussed
1.3.1, 3.2.3, 4.1.4, PC4, PC4.1, PC5, PC5.1, 7.2.3, 8.3.1, 11.3.5, 12.2.2

* Competencies by Professional Body

CODE COMPETENCY
Association to Advance Collegiate Schools of Business
PC1 Communication
PC1.1 Written Communication
PC1.3 Digital Literacy
PC2 Collaboration
PC2.1 Teamwork
PC3 Creative and Critical Thinking
PC4 Community Consciousness
PC4.1 Social Responsibility and Sustainability
PC5 Cultural Awareness
PC5.1 Diversity
PC6 Career-ready
PC6.2 Discipline Knowledge
Education for Sustainable Development Goals
1.3.1 The learner is able to plan, implement, evaluate and replicate activities that contribute to poverty reduction.
3.2.3 The learner is able to encourage others to decide and act in favour of promoting health and well-being for all.
4.1.4 The learner understands the important role of culture in achieving sustainability.
7.2.3 The learner is able to cooperate and collaborate with others to transfer and adapt energy technologies to different contexts and to share energy best practices of their communities.
8.3.1 The learner is able to engage with new visions and models of a sustainable, inclusive economy and decent work.
11.3.5 The learner is able to promote low carbon approaches at the local level.
12.2.2 The learner is able to encourage others to engage in sustainable practices in consumption and production.

Am I eligible to enrol in this course?

Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.

Pre-requisites

Not applicable

Co-requisites

Not applicable

Anti-requisites

Not applicable

Specific assumed prior knowledge and skills (where applicable)

Ability to produce academic quality reports needed.

How am I going to be assessed?

Grading Scale

Standard Grading (GRD)

High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL).

Details of early feedback on progress

Formative feedback will be provided through discussion in tutorials and/or online from week 2

Assessment tasks

Delivery mode Task No. Assessment Product Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it?
All 1 Artefact - Professional, and Written Piece Individual 50%
2000 words
Week 7 Online Assignment Submission with plagiarism check
All 2a Activity Participation Group 30%
2,400 words
Exam Period Online Assignment Submission with plagiarism check
All 2b Artefact - Professional, and Written Piece Individual 10%
300 words
Exam Period Online Assignment Submission with plagiarism check
All 2c Artefact - Professional, and Written Piece Individual 10%
300 words
Exam Period Online Assignment Submission with plagiarism check
All - Assessment Task 1:Industry Trend White Paper
Goal:
Critical analysis of a MICE industry trend
Product: Artefact - Professional, and Written Piece
Format:
A white paper of around 2,000 words is to be produced, and this will evaluate your analysis of contemporary developments in the MICE industry and relate them to the United Nations Sustainability Development Goals. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: PC1.1 Written Communication Demonstrate effective written communication skills in a business context.
Criteria:
No. Learning Outcome assessed
1
Critically analyse an emerging MICE industry trend or practice
1 4
2
Identify opportunities and challenges for MICE practitioners by relating the trend to United Nations Sustainable Development Goals
1 5
3
Organisation and structure of written content
2
4
Development and articulation of informed arguments
4
5
Referencing of sources of informed information used within the body of the document and in a reference list using Harvard referencing style.
2 4
6
Accuracy and presentation of informed work including English expression, discipline-based vocabulary, grammar, spelling and punctuation.
2 4
All - Assessment Task 2a:Bid Proposal
Goal:
To critically assess the factors involved in hosting an international MICE event and produce a compelling bid proposal to host a future edition of a MICE event.
Product: Activity Participation
Format:
This is a group assessment task
Students will be required to work in groups (of no more than 5 students) to understand the specific requirements asked of a MICE industry event bid, apply key concepts and present a compelling bid proposal of around 2,400 words. 
In addition to the bid proposal, you will be assessed on your knowledge and understanding of group processes evidenced through submission of weekly group activities (e.g. minutes of meetings, action plans) and your individual contribution to the group task evidenced through a peer evaluation. . 

This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: 
Program Competency 2.1
Demonstrate an understanding of effectively managing and working in teams in a business context. 

Assessment: 30% + 10% peer evaluation
Criteria:
No. Learning Outcome assessed
1
Provide a compelling MICE industry bid proposal to host a future event
1 2 4
2
Incorporate sustainable and inclusive practices into MICE planning and operations
1 5
3
Use of interpersonal skills when engaging with team members.
3
4
Accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling and punctuation.
2 4
All - Assessment Task 2b:Group Processes Report
Goal:
Heightened understanding of group processes, team work and leadership in a professional context.
Product: Artefact - Professional, and Written Piece
Format:
Produce a written account of the experience of completing this group assignment with reference to group processes and teamwork concepts.
Criteria:
No. Learning Outcome assessed
1
Knowledge and application of effective group processes
3
2
Acknowledgement and facilitation of strengths and skills of team members
3
3
Accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling and punctuation.
2
All - Assessment Task 2c:Self and peer reflection report
Goal:
Enhanced appreciation of personal strengths for working in collaborative and team environments.
Product: Artefact - Professional, and Written Piece
Format:
Produce a short statement on your individual contribution to and learnings from completion of the group task. Completion of an evaluation table of team members and own contributions to the group task.
Criteria:
No. Learning Outcome assessed
1
Use of interpersonal skills when engaging with team members
3
2
Individual contribution to the group task
3
3
Accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling and punctuation.
2

Directed study hours

A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.

What resources do I need to undertake this course?

Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.

Prescribed text(s) or course reader

Please note that you need to have regular access to the resource(s) listed below. Resources may be required or recommended.

Required? Author Year Title Edition Publisher
Recommended Rob Davidson 2019 Business Events Second Routledge
Recommended Tony Rogers,Peter Wynn-Moylan 2023 Conferences and Conventions Fourth Routledge

Specific requirements

Not applicable

How are risks managed in this course?

Health and safety risks for this course have been assessed as low. It is your responsibility to review course material, search online, discuss with lecturers and peers and understand the health and safety risks associated with your specific course of study and to familiarise yourself with the University’s general health and safety principles by reviewing the online induction training for students, and following the instructions of the University staff.

What administrative information is relevant to this course?

Assessment: Academic Integrity

Academic integrity is the ethical standard of university participation.  It ensures that students graduate as a result of proving they are competent in their discipline.  This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.

Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person.  You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.

In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin.  This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.

Assessment: Additional Requirements

Eligibility for Supplementary Assessment

Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:

The final mark is in the percentage range 47% to 49.4%
The course is graded using the Standard Grading scale
You have not failed an assessment task in the course due to academic misconduct

Assessment: Submission penalties

Late submission of assessment tasks may be penalised at the following maximum rate: 
- 5% (of the assessment task's identified value) per day for the first two days from the date identified as the due date for the assessment task. 
- 10% (of the assessment task's identified value) for the third day - 20% (of the assessment task's identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. 
- A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.

SafeUniSC

UniSC is committed to a culture of respect and providing a safe and supportive environment for all members of our community. For immediate assistance on campus contact SafeUniSC by phone: 07 5430 1168 or using the SafeZone app. For general enquires contact the SafeUniSC team by phone 07 5456 3864 or email safe@usc.edu.au.

The SafeUniSC Specialist Service is a Student Wellbeing service that provides free and confidential support to students who may have experienced or observed behaviour that could cause fear, offence or trauma. To contact the service call 07 5430 1226 or email studentwellbeing@usc.edu.au.

Study help

For help with course-specific advice, for example what information to include in your assessment, you should first contact your tutor, then your course coordinator, if needed.

If you require additional assistance, the Learning Advisers are trained professionals who are ready to help you develop a wide range of academic skills. Visit the Learning Advisers web page for more information, or contact Student Central for further assistance: +61 7 5430 2890 or studentcentral@usc.edu.au.

Wellbeing Services

Student Wellbeing provide free and confidential counselling on a wide range of personal, academic, social and psychological matters, to foster positive mental health and wellbeing for your academic success.

To book a confidential appointment go to Student Hub, email studentwellbeing@usc.edu.au or call 07 5430 1226.

AccessAbility Services

Ability Advisers ensure equal access to all aspects of university life. If your studies are affected by a disability, learning disorder mental health issue, injury or illness, or you are a primary carer for someone with a disability or who is considered frail and aged, AccessAbility Services can provide access to appropriate reasonable adjustments and practical advice about the support and facilities available to you throughout the University.

To book a confidential appointment go to Student Hub, email AccessAbility@usc.edu.au or call 07 5430 2890.

Links to relevant University policy and procedures

For more information on Academic Learning & Teaching categories including:

  • Assessment: Courses and Coursework Programs
  • Review of Assessment and Final Grades
  • Supplementary Assessment
  • Central Examinations
  • Deferred Examinations
  • Student Conduct
  • Students with a Disability

For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching

Student Charter

UniSC is committed to excellence in teaching, research and engagement in an environment that is inclusive, inspiring, safe and respectful. The Student Charter sets out what students can expect from the University, and what in turn is expected of students, to achieve these outcomes.

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