Course Coordinator:Leonard Vance (lvance@usc.edu.au) School:School of Business and Creative Industries
UniSC Sunshine CoastUniSC Moreton Bay |
Blended learning | Most of your course is on campus but you may be able to do some components of this course online. |
Online |
Online | You can do this course without coming onto campus, unless your program has specified a mandatory onsite requirement. |
Please go to unisc.edu.au for up to date information on the
teaching sessions and campuses where this course is usually offered.
The Meetings, Incentives, Conventions and Exhibitions (MICE) industry continues to grow globally. It offers many diverse employment opportunities and makes significant contributions in economic and non-economic terms. The course takes a global perspective of case studies & industry guest speakers to provide a contemporary & cultural context for examining best practice in planning & activation of MICE. The course provides a succinct overview of the major stakeholders in MICE & what fuels their interest & efforts in terms of realising ROI and giving back to communities.
| Activity | Hours | Beginning Week | Frequency |
| Blended learning | |||
| Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – Scheduled face to face workshops. | 2hrs | Week 1 | 12 times |
| Online | |||
| Learning materials – Interactive online learning activities. | 1hr | Week 1 | 12 times |
| Tutorial/Workshop 1 – Scheduled online workshops (Recorded). | 2hrs | Week 1 | 12 times |
300 Level (Graduate)
12 units
| Course Learning Outcomes On successful completion of this course, you should be able to... | Graduate Qualities Mapping Completing these tasks successfully will contribute to you becoming... | Professional Standard Mapping * Competencies from multiple Professional Bodies (see below) * | |
| 1 | Analyse and evaluate events-related businesses to develop and apply innovative solutions using existing TLE frameworks. | Creative and critical thinker |
PC3, PC6.2 |
| 2 | Demonstrate effective, professional and persuasive written and oral communication skills. |
Empowered Engaged |
PC1, PC1.1, PC1.3 |
| 3 | Understand how to work independently, collaboratively and efficiently in a team environment with internal and external stakeholders. | Engaged |
PC2, PC2.1, PC5, PC5.1 |
| 4 | Demonstrate sound discipline knowledge and skills to explain the nature and scope of the MICE and related Industry. | Knowledgeable |
PC6, PC6.2 |
| 5 | Evaluate aspects of MICE organisations for their corporate governance and TBL policies and practices. |
Ethical Sustainability-focussed |
1.3.1, 3.2.3, 4.1.4, PC4, PC4.1, PC5, PC5.1, 7.2.3, 8.3.1, 11.3.5, 12.2.2 |
| CODE | COMPETENCY |
| Association to Advance Collegiate Schools of Business | |
| PC1 | Communication |
| PC1.1 | Written Communication |
| PC1.3 | Digital Literacy |
| PC2 | Collaboration |
| PC2.1 | Teamwork |
| PC3 | Creative and Critical Thinking |
| PC4 | Community Consciousness |
| PC4.1 | Social Responsibility and Sustainability |
| PC5 | Cultural Awareness |
| PC5.1 | Diversity |
| PC6 | Career-ready |
| PC6.2 | Discipline Knowledge |
| Education for Sustainable Development Goals | |
| 1.3.1 | The learner is able to plan, implement, evaluate and replicate activities that contribute to poverty reduction. |
| 3.2.3 | The learner is able to encourage others to decide and act in favour of promoting health and well-being for all. |
| 4.1.4 | The learner understands the important role of culture in achieving sustainability. |
| 7.2.3 | The learner is able to cooperate and collaborate with others to transfer and adapt energy technologies to different contexts and to share energy best practices of their communities. |
| 8.3.1 | The learner is able to engage with new visions and models of a sustainable, inclusive economy and decent work. |
| 11.3.5 | The learner is able to promote low carbon approaches at the local level. |
| 12.2.2 | The learner is able to encourage others to engage in sustainable practices in consumption and production. |
Refer to the UniSC Glossary of terms for definitions of “pre-requisites, co-requisites and anti-requisites”.
Not applicable
Not applicable
Not applicable
Ability to produce academic quality reports needed.
Not applicable
Standard Grading (GRD)
| High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL). |
Formative feedback will be provided through discussion in tutorials and/or online from week 2
| Delivery mode | Task No. | Assessment Product | Individual or Group | Weighting % | What is the duration / length? | When should I submit? | Where should I submit it? |
| All | 1 | Artefact - Professional, and Written Piece | Individual | 50% | 2000 words |
Week 7 | Online Assignment Submission with plagiarism check |
| All | 2a | Activity Participation | Group | 30% | 2,400 words |
Exam Period | Online Assignment Submission with plagiarism check |
| All | 2b | Artefact - Professional, and Written Piece | Individual | 10% | 300 words |
Exam Period | Online Assignment Submission with plagiarism check |
| All | 2c | Artefact - Professional, and Written Piece | Individual | 10% | 300 words |
Exam Period | Online Assignment Submission with plagiarism check |
| All - Assessment Task 1:Industry Trend White Paper | ||||||||||||||||||||||
| Goal: | Critical analysis of a MICE industry trend |
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| Product: | Artefact - Professional, and Written Piece | |||||||||||||||||||||
| Authorship Statement: | ||||||||||||||||||||||
| Format: | A white paper of around 2,000 words is to be produced, and this will evaluate your analysis of contemporary developments in the MICE industry and relate them to the United Nations Sustainability Development Goals. This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: PC1.1 Written Communication Demonstrate effective written communication skills in a business context. |
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| Criteria: |
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| Generic Skills: | Communication, Problem solving |
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| All - Assessment Task 2a:Bid Proposal | ||||||||||||||||
| Goal: | To critically assess the factors involved in hosting an international MICE event and produce a compelling bid proposal to host a future edition of a MICE event. |
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| Product: | Activity Participation | |||||||||||||||
| Authorship Statement: | ||||||||||||||||
| Format: | This is a group assessment task Students will be required to work in groups (of no more than 5 students) to understand the specific requirements asked of a MICE industry event bid, apply key concepts and present a compelling bid proposal of around 2,400 words. In addition to the bid proposal, you will be assessed on your knowledge and understanding of group processes evidenced through submission of weekly group activities (e.g. minutes of meetings, action plans) and your individual contribution to the group task evidenced through a peer evaluation. . This task is being used for measuring assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Competency will be assessed: Program Competency 2.1 Demonstrate an understanding of effectively managing and working in teams in a business context. Assessment: 30% + 10% peer evaluation |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration, Problem solving, Organisation |
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| All - Assessment Task 2b:Group Processes Report | |||||||||||||
| Goal: | Heightened understanding of group processes, team work and leadership in a professional context. |
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| Product: | Artefact - Professional, and Written Piece | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | Produce a written account of the experience of completing this group assignment with reference to group processes and teamwork concepts. |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration |
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| All - Assessment Task 2c:Self and peer reflection report | |||||||||||||
| Goal: | Enhanced appreciation of personal strengths for working in collaborative and team environments. |
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| Product: | Artefact - Professional, and Written Piece | ||||||||||||
| Authorship Statement: | |||||||||||||
| Format: | Produce a short statement on your individual contribution to and learnings from completion of the group task. Completion of an evaluation table of team members and own contributions to the group task. |
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| Criteria: |
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| Generic Skills: | Communication, Collaboration |
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A 12-unit course will have total of 150 learning hours which will include directed study hours (including online if required), self-directed learning and completion of assessable tasks. Student workload is calculated at 12.5 learning hours per one unit.
Please note: Course information, including specific information of recommended readings, learning activities, resources, weekly readings, etc. are available on the course Canvas site– Please log in as soon as possible.
You need regular access to the resource(s) below. Many texts are available as ebooks through the Library at no additional cost.
| Required? | Author | Year | Title | Edition | Publisher |
| Recommended | Rob Davidson | 2019 | Business Events | Second | Routledge |
| Recommended | Tony Rogers,Peter Wynn-Moylan | 2023 | Conferences and Conventions | Fourth | Routledge |
Not applicable
Academic integrity is the ethical standard of university participation. It ensures that students graduate as a result of proving they are competent in their discipline. This is integral in maintaining the value of academic qualifications. Each industry has expectations and standards of the skills and knowledge within that discipline and these are reflected in assessment.
Academic integrity means that you do not engage in any activity that is considered to be academic fraud; including plagiarism, collusion or outsourcing any part of any assessment item to any other person. You are expected to be honest and ethical by completing all work yourself and indicating in your work which ideas and information were developed by you and which were taken from others. You cannot provide your assessment work to others. You are also expected to provide evidence of wide and critical reading, usually by using appropriate academic references.
In order to minimise incidents of academic fraud, this course may require that some of its assessment tasks, when submitted to Canvas, are electronically checked through Turnitin. This software allows for text comparisons to be made between your submitted assessment item and all other work to which Turnitin has access.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
(a) The final mark is in the percentage range 47% to 49.4%; and
(b) The course is graded using the Standard Grading scale
Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: The final mark is in the percentage range 47% to 49.4% The course is graded using the Standard Grading scale You have not failed an assessment task in the course due to academic misconduct
Late submissions may be penalised up to and including the following maximum percentage of the assessment task’s identified value, with weekdays and weekends included in the calculation of days late:
(a) One day: deduct 5%;
(b) Two days: deduct 10%;
(c) Three days: deduct 20%;
(d) Four days: deduct 40%;
(e) Five days: deduct 60%;
(f) Six days: deduct 80%;
(g) Seven days: A result of zero is awarded for the assessment task.
The following penalties will apply for a late submission for an online examination:
Less than 15 minutes: No penalty
From 15 minutes to 30 minutes: 20% penalty
More than 30 minutes: 100% penalty
For more information on Academic Learning & Teaching categories including:
For more information, visit https://www.usc.edu.au/explore/policies-and-procedures#academic-learning-and-teaching
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